❌ One-size-fits-all incentives: Flat discounts don’t engage every student. Use flexible referral incentives based on user type or course level.
❌ Manual tracking or Google Sheets: Spreadsheets lead to errors and delays. Switch to automated referral tracking with fraud prevention and analytics.
❌ Overly complex user flows: Long forms and confusing steps hurt engagement. Simplify the referral flow to keep students and advocates involved.
❌ Relying only on social shares—no email or direct messaging: Not all learners share on social. Add email, SMS, and direct messaging to your referral channels.