Genius Referrals

Customer Referral Program That Turns Buyers Into Advocates

Drive growth through the power of word-of-mouth.
Launch, automate, and scale a customer referral program that rewards loyal customers and fuels new customer acquisition—with no extra lift from your team.

🎯 Ideal for B2B, B2C, SaaS, eCommerce, and subscription-based businesses.

Trusted by Leading Brands Worldwide

Why Launch a Customer Referral
Program?

When your customers recommend your brand, people listen. With the right tools, you can turn happy customers into high-performing advocatesreducing CAC, increasing LTV, and improving retention rates.
Genius Referrals makes it easy to:
A listo of successful customer referral programs
  • Encourage incentivized customer referrals

  • Offer custom rewards like cash, discounts, or credits

  • Seamlessly track referrals and reward activity in real time

  • Automate your program—no manual management needed

  • Connect with the tools you already use

A listo of successful customer referral programs
  • 82%

    Of consumers say they seek recommendations from friends and family before purchasing. Why not make it easy for your customers to share?

What Is a Customer Referral Program?

A customer referral program is a marketing strategy that rewards your customers for referring their network to your business. Also known as a refer-a-friend program, it’s one of the most effective forms of word-of-mouth marketing.
When powered by Genius Referrals, your program includes:
  • A fully branded advocate portal
  • Shareable referral links and email invites
  • Automated reward fulfillment
  • Real-time tracking and fraud prevention
  • Plug-and-play integrations with CRMs, email platforms, and more

Benefits of a Customer Referral
Program

Increase Customer Acquisition

Tap into trusted networks to bring in high-quality leads who convert faster.

Lower Cost Per Acquisition

Referral marketing consistently delivers lower CAC than paid ads or outbound sales.

Boost Customer Loyalty

Reward your biggest fans and increase brand engagement with every successful referral.

Automate the Process

Use referral software for customers to manage, track, and reward with zero manual effort.

Key Features of Genius Referrals

  • Customizable Advocates Dashboards

    Launch branded referral campaigns in minutes—no code needed.
  • Automated Rewards & Payout Rules

    Create flexible incentives: tiered rewards, one-time bonuses, recurring credits, and more.
  • Real-Time Referral Tracking & Analytics

    Get a 360° view of how your customer referral program is performing—track shares, signups, and conversions.
  • Secure Fraud Detection Suite

    Protect your program from fake referrals and suspicious activity with built-in security.
  • Seamless Integrations

    Connect with your existing stack: Salesforce, HubSpot, Klaviyo, Shopify, Stripe, and over 50+ more tools.
  • Multi-Language and Multi-Currency Support

    Offer your program in multiple languages and currencies—scale internationally with confidence.

Built for Marketers. Trusted by Businesses

  • 40%

    Increase in referral signups in just 3 months
    — WorldWide Capital & Trust
  • 35%

    Reduction in customer acquisition cost after switching to Genius Referrals
    — Lecturio
  • 28%

    Higher customer retention rate from referred customers
    Bright Star Credit Union

Discover the Right Customer Referral
Template

Ready to launch a referral program tailored to your audience and industry? Explore our prebuilt templates designed for:

Customer Referral Program FAQs

It’s a marketing strategy that rewards customers for referring new users to your business. It helps reduce acquisition costs and increase conversions.