How Lecturio Generated 594 Referrals
Lecturio used Genius Referrals to launch a customized global referral program that generated 594 referrals and $194,507 in referral-attributed revenue.
Referrals became a measurable
acquisition channel
acquisition channel
Lecturio’s referral program attracted more than 13,000 visits and generated 594 new referrals. Its top advocates contributed more than 220 referrals and earned $3,315 in rewards.
- $194,507Referral-attributed revenue
- 13,204Referral visits
- 594Referrals generated
- $3,315Earned by top advocates
About Lecturio
Lecturio is a digital medical and nursing education platform that provides video lessons, learning resources, and assessment tools to students and educators worldwide.
Its international audience required a referral program flexible enough to operate across different websites, applications, and markets.
Its international audience required a referral program flexible enough to operate across different websites, applications, and markets.
The challenge
Supporting referrals across a complex digital ecosystem
Lecturio needed a referral program that could integrate with its websites, applications, and third-party services while giving its team control over reward approvals.
The program also needed to collect custom registration information and support rewards in multiple currencies.
The program also needed to collect custom registration information and support rewards in multiple currencies.
The solution
A customized global referral program
Genius Referrals helped Lecturio create a program that rewarded advocates with $15 when a referred customer purchased a Premium membership.
The solution enabled Lecturio to:
The solution enabled Lecturio to:
- Track referrals and qualifying purchases
- Approve rewards manually
- Pay rewards in multiple currencies
- Collect custom registration data
- Connect the program with Mailchimp
- Operate across its existing digital environment
How it worked
From recommendation to reward
Share
Advocates shared their personalized referral links.
Join
Referred users visited Lecturio and registered through the referral experience.
Purchase
The referral qualified after purchasing a Lecturio Premium membership.
Reward
Lecturio reviewed the referral and approved the advocate’s $15 reward.
Testimonial
Final results
$194,507 in referral-attributed revenue
Lecturio generated 594 referrals and more than $194,000 in revenue through a referral program designed around its global digital ecosystem.