Online medical training platform earns over 500 more clients with referral program
Case Study: Lecturio
top advocates earned
$3,315
referals brought
over
220
of revenue
$194,507
Created a customized referral program for their e-learning services
Maintained manual control over bonus payments
Paid rewards in different currencies through the Genius Referrals platform.
Maintained manual control over bonus payments
Paid rewards in different currencies through the Genius Referrals platform.
referral conversion rate
108%
new referrals
594
website visit reached
13,204
Lecturio is an online digital medical education resource. Their mission is to provide students and faculty with the best learning tools, proven effective by learning science. The platform was designed with the needs of learners and faculty in mind, combined with the latest state-of-the-art learning technology and comprehensive monitoring and assessment features. Over 500,000 learners and educators from 175 different countries use Lecturio. Their solution is affordable, adaptable, and personalized.
Overview
Case Study
Lecturio
Website:
www.lecturio.com
Industry:
e-learning
Location:
Germany
Lecturio
Website:
www.lecturio.com
Industry:
e-learning
Location:
Germany
Katlin H.
“The team had worked with us every step of the way and have always been responsive to feedback and fairly quick to respond when we had questions or problems.”
International Marketing Manager
They turned to Genius Referrals to develop their referral program. Genius Referrals uses a strong framework, can be scaled up or down depending on your business needs, and allows businesses to customize their referral marketing solution.
They were also able to maintain manual control over bonus approvals and offer rewards in multiple currencies.
Solution
With the Genius Referral platform,
Lecturio was able to reach:
Lecturio was able to reach:
Lecturio was able to:
Results
Conclusion
“I like the high levels of customization that I had in setting up our campaign and the responsiveness of the team to integrate and adapt to our needs. The API connection with MailChimp is also really helpful, and we were able to request every custom data point from new users that we needed when they registered.”
-Katlin H, International Marketing Manager
Building a referral program for decoupled businesses is not an easy task and presented a unique challenge. Lecturio used the Genius Referrals platform to create a customized program that meets the needs of their complex environment that included multiple apps and websites connected with third-party services. Their goals were:
· Reward advocates with a $15 bonus per referral if the referral purchased a Lecturio Premium membership
· Ability to manually approve bonuses
· Capability to provide rewards in multiple currencies
Genius Referrals successfully developed a referral program that integrated into the complex Lecturio environment. The program rewarded advocates for every referral that purchased a premium membership. It also gave the company the ability to pay rewards in different currencies and to have manual control over bonuses.
· Reward advocates with a $15 bonus per referral if the referral purchased a Lecturio Premium membership
· Ability to manually approve bonuses
· Capability to provide rewards in multiple currencies
Genius Referrals successfully developed a referral program that integrated into the complex Lecturio environment. The program rewarded advocates for every referral that purchased a premium membership. It also gave the company the ability to pay rewards in different currencies and to have manual control over bonuses.
Action
Through our software: