Customer recommendation marketing or referral marketing is one of the most powerful tools today.
Empowering customers, rewarding referrals, reinforcing brand loyalty, and increasing income through positive referrals, are the characteristics that define this current marketing typology
Through these strategies, rapid growth
and an increase in the user base are generated in a short period.
For example, the global travel website, Airbnb
, grew from 20k users in 2009 to 20 million registered on its platform in 2016 through a referral program
with rewards of $25 for each invited user.