Genius Referrals pricing
Add-ons
Customize any plan with add-ons
Add advanced capabilities from higher plans without upgrading your full subscription.
Explore Add-ons
The add-ons page can then explain the available options in detail.
Suggested add-ons page structure1. HeroCustomize your referral program with flexible add-ons
Add the features, capacity, and services your program needs without moving to a higher plan.
2. Add-on categories
Organize add-ons into clear groups rather than one long list:
Programs and scale
Each add-on should show:
Multi-level Campaigns
Reward advocates for direct and indirect referrals across multiple levels.
Included in: Plus
Available as an add-on: Basic, Grow, and Advanced
Pricing: Contact sales
4. Explain when upgrading is better
Add a short section:
Add features or upgrade your plan
Choose an add-on when you need one or two specific capabilities. Upgrade when you need higher advocate allowances, more programs, and several advanced features together.
This prevents customers from assembling an expensive collection of add-ons when a higher plan would offer better value.
5. Final CTABuild the plan that fits your program
Talk to Sales
What to do before the add-ons page is ready
Do not use Explore Add-ons until the destination exists.
For now, use:
Ask About Add-ons
That CTA can link to your sales or contact form.
Once the dedicated page is published, change it to:
Explore Add-ons
A separate page is the right long-term approach because it makes your flexible packaging model credible, understandable, and easier for customers to evaluate.
Add advanced capabilities from higher plans without upgrading your full subscription.
Explore Add-ons
The add-ons page can then explain the available options in detail.
Suggested add-ons page structure1. HeroCustomize your referral program with flexible add-ons
Add the features, capacity, and services your program needs without moving to a higher plan.
2. Add-on categories
Organize add-ons into clear groups rather than one long list:
Programs and scale
- Additional referral programs
- Additional reward campaigns
- Additional advocates or custom usage limits
- Additional staff accounts
- Additional languages
- Additional currencies
- Tiered reward campaigns
- Multi-level campaigns
- Referral approval workflows
- Reward approval workflows
- Friendly program domain
- Custom domain and SSL
- Custom sender domain
- Remove Genius Referrals branding
- White-label capabilities
- Automated Payouts on Basic
- Cash Rails
- Gift Cards
- Discount Rewards
- Payout Governance
- Premium integrations
- Custom integrations
- API, SDK, or webhook capabilities when applicable
- Launch Package
- Optimization Package
- Managed Program Services
Each add-on should show:
- Add-on name
- What it enables
- Which plans already include it
- Which plans can purchase it
- Monthly price, usage price, or “Contact sales”
- CTA
Multi-level Campaigns
Reward advocates for direct and indirect referrals across multiple levels.
Included in: Plus
Available as an add-on: Basic, Grow, and Advanced
Pricing: Contact sales
4. Explain when upgrading is better
Add a short section:
Add features or upgrade your plan
Choose an add-on when you need one or two specific capabilities. Upgrade when you need higher advocate allowances, more programs, and several advanced features together.
This prevents customers from assembling an expensive collection of add-ons when a higher plan would offer better value.
5. Final CTABuild the plan that fits your program
Talk to Sales
What to do before the add-ons page is ready
Do not use Explore Add-ons until the destination exists.
For now, use:
Ask About Add-ons
That CTA can link to your sales or contact form.
Once the dedicated page is published, change it to:
Explore Add-ons
A separate page is the right long-term approach because it makes your flexible packaging model credible, understandable, and easier for customers to evaluate.
Save 20%
Choose your plan
Simple pricing. No database-size penalty.
Grow
Most Popular
For growing programs ready to automate
$219/mo.
Advanced
For teams running multiple growth programs
$429/mo.
Support: Dedicated Customer Success Manager
Plus
For high-volume and complex programs
$849/mo.
Trusted by teams growing with referrals
Build the plan that fits your program
Start with the plan that matches your advocate volume and program needs. Add capabilities from higher plans without upgrading your entire subscription.
Add advanced campaigns, branding, languages, currencies, integrations, payout tools, and more as your needs grow.
Add advanced campaigns, branding, languages, currencies, integrations, payout tools, and more as your needs grow.
Compare features by plan
Core referral tools are included in every plan. Compare the advanced capabilities available as your program grows.
Capability
Basic
Grow
Advanced
Plus
SSL for custom domain
-
-
Included
Included
Languages
1
1
2
3
Currencies
1
1
2
3
Referral programs
1
1
2
3
Reward campaigns
1
1
2
5
Tiered reward campaigns
Add-on
Included
Included
Included
Multi-level reward campaigns
Add-on
Add-on
Add-on
Included
Payout usage rates
Standard
Lower
Better
Best
Program domain
Genius Referrals subdomain
Branded program domain
Custom domain
Custom domain
Custom email sender domain
Add-on
Add-on
Included
Included
Remove Genius Referrals branding
Add-on
Add-on
Add-on
Included
Included= part of the plan
Add-on= can be purchased separately without changing plans
Add-on= can be purchased separately without changing plans
Why our advocate pricing works differently
Genius Referrals
Traditional capacity pricing
What is measured?
Unique new advocates added this month
Total stored or active members
Does the allowance reset?
Yes, every billing month
Usually not
Do existing advocates count again?
No
They continue consuming capacity
What happens when the limit is reached?
Published overage rate applies
Upgrade, buy capacity, or restrict new members
Suitable for automation?
Yes
Permanent limits may eventually block growth
Automated Payouts and Usage Fees
Manual payout methods are included in every plan. Automated Payouts is included in Grow, Advanced, and Plus, and available on Starter for $49 per month.
Usage rates decrease as you move up plans, giving growing and high-volume programs better payout economics.
Usage rates decrease as you move up plans, giving growing and high-volume programs better payout economics.
Payouts and Rewards
Basic
Grow
Advanced
Plus
Automated Payouts Platform
$49/month
Included
Included
Included
Cash Rails
$0.30 + 2.5%, cap $25
$0.30 + 2.5%, cap $25
$0.25 + 2.0%, cap $25
$0.20 + 1.5%, cap $25
Gift Cards
$1.00/card
$0.85/card
$0.75/card
$0.50/card
Discount Rewards
$0.50/redemption
$0.40/redemption
$0.30/redemption
$0.20/redemption
Manual payout methods
Included
Included
Included
Included
GUIDED SETUP
You are not launching alone
Every plan includes guided setup with a referral program specialist. We help you review your program structure, reward rules, messaging, and launch plan so you can start with a clear path forward.
Included with every plan. No setup fee.
- One-on-one kickoff and setup review
- Reward and campaign guidance
- Standard integration guidance
- Pre-launch readiness review
Included with every plan. No setup fee.
Choose the support that fits your team
Managed Program Services
Ongoing program support
Extend your team with ongoing help monitoring, managing, and improving your referral program.
✔ Monthly program health reviews
✔ Campaign and reward updates
✔ Performance reporting and insights
✔ Ongoing optimization recommendations
✔ Coordination for program and integration changes
✔ Campaign and reward updates
✔ Performance reporting and insights
✔ Ongoing optimization recommendations
✔ Coordination for program and integration changes
Launch Package
Hands-on implementation
Work with our team to design, configure, test, and launch your referral program.
✔ Program strategy
✔ Reward structure
✔ Messaging and templates
✔ Program configuration
✔ Integration assistance
✔ Testing and go-live support
✔ Reward structure
✔ Messaging and templates
✔ Program configuration
✔ Integration assistance
✔ Testing and go-live support
Optimization Package
Improve an existing program
Identify conversion gaps and build a prioritized plan for improving results.
✔ Program Audit
✔ Funnel and Tracking Review
✔ Reward Analysis
✔ Copy and CTA improvements
✔ Reactivation recommendations
✔ Optimization roadmap
✔ Funnel and Tracking Review
✔ Reward Analysis
✔ Copy and CTA improvements
✔ Reactivation recommendations
✔ Optimization roadmap
Connect Your Tools to Our Referral Program Software
Sync ecommerce, CRM, and payments, track referrals end-to-end and automate global rewards.
FAQ
Questions teams usually ask before they commit.
Your plan includes a set number of advocates who can be added during each monthly billing cycle. Advocates already in your account do not count again in future months.
No. Advocates already stored in your account do not count again in future billing months, even if they remain active in your program or become inactive.
Your allowance is based on advocates added during the current billing cycle, not the total size of your advocate database.
Your allowance is based on advocates added during the current billing cycle, not the total size of your advocate database.
Your program continues running. Each additional new advocate is billed at the published overage rate for your plan.
You can also upgrade to a higher plan when your monthly growth consistently exceeds your current allowance.
You can also upgrade to a higher plan when your monthly growth consistently exceeds your current allowance.
No. New advocate registrations are not automatically blocked when you reach the included monthly allowance.
Additional new advocates can continue joining, and your plan’s published overage rate will apply.
Additional new advocates can continue joining, and your plan’s published overage rate will apply.
Yes. The pricing model is designed for integrations, automated workflows, and AI-powered operations that may add advocates continuously.
You are charged based on new advocates added during the billing month, not the total number of records stored in your account. Monthly allowances reset, and transparent overage pricing applies when usage grows.
You are charged based on new advocates added during the billing month, not the total number of records stored in your account. Monthly allowances reset, and transparent overage pricing applies when usage grows.
The Automated Payouts Platform enables your team to process supported rewards and payouts automatically, track payout statuses, and manage payout activity from Genius Referrals.
It is included in Grow, Advanced, and Plus. Basic customers can add it for $49 per month.
Payout usage fees and third-party provider fees may apply separately.
It is included in Grow, Advanced, and Plus. Basic customers can add it for $49 per month.
Payout usage fees and third-party provider fees may apply separately.
Charges depend on the payout method and your software plan:
- Manual payout methods: Manual bank transfers, products, account credits, and other supported manual methods are included without Genius Referrals usage fees.
- Cash Rails: Charged when an automated cash payout is successfully completed. Your plan determines the fixed fee, percentage rate, and maximum fee per payout.
- Gift Cards: Charged per successfully issued gift card, regardless of the card value.
- Discount Rewards: Vouchers and supported discount codes are charged when they are redeemed, not when they are created or issued.
- Provider fees: PayPal, Wise, and other third-party providers may charge separate transaction, transfer, destination, or currency-conversion fees.
Yes. You can change plans as your advocate growth, program requirements, or payout volume evolves.
You can also add guided launch, implementation, optimization, or custom professional services when your team needs more hands-on support.
You can also add guided launch, implementation, optimization, or custom professional services when your team needs more hands-on support.