As we explained, Martech is present in most Digital Marketing strategies.The main areas of application in business strategies are:1- Mobile Marketing:
A marketing strategy that is not suitable to reach cell phones is not feasible in these times.
Therefore, we must use technology in the search for solutions that allow us to take advantage of mobile platforms t
o promote products or services, in addition to detecting consumer tastes.2- Big Data:
The in-depth analysis of data associated with consumers is vital for taking advantage of Digital Marketing strategies.
Big Data as an Artificial Intelligence technology helps us with the interpretation of large amounts of data
, to build high-value information.3- Cloud Marketing:
The Cloud is the data storage space par excellence. We can use, in our Digital Marketing campaign, any type of marketing-oriented technology that is based on cloud services.4- Social Media Monitoring:
We are talking about the development of platforms
that analyze the data obtained from the different social networks and allow us to understand, predict and consolidate the information that is generated through the different social networks.5- Collaboration tools.
The Martech offers us the possibility of unifying forces in achieving the objectives of our strategy.
We can collaborate and work as a team with technological tools and applications
such as Trello, Google Drive, or Slack, each of which complements the work of Marketing.6- Automation tools.
The automation of Digital Marketing is also an edge of Martech, which allows processes to be streamlined through the use of a CRM
, to manage all user data.7- Email marketing and SMS tools:
Technological tools to improve and automate the sending of emails and messages add great value to today's digital strategies.
The functionality of these tools in Martech allows obtaining very valuable information through multiple channels to predict consumer behavior.