1. Data analysis to generate predictions using Big DataArtificial intelligence and, particularly, analysis through
Big Data, allows us to
anticipate user needs and offer them the content, product, or service they need or prefer.
2. Content generationThanks to
Natural Language Processing (NLP) technology, human-machine interactions improve every day. Computers are capable of processing, learning, organizing, and publishing content and there are many
machine translation applications.
3. Customer Relationships (CRMs)CRMs like the popular
Chatbots are in charge of conversing with the audience and responding to customers.
4. Digital AdvertisingProgrammatic advertising makes use of Artificial Intelligence through cookies, chatbots, and deep learning techniques to access information from multiple sources and promote advertising in the most personalized way possible, according to the preferences of the target audience.
5. Email PersonalizationArtificial intelligence can help
personalize email marketing by providing the metrics needed to create messages that are more targeted, and relevant to customers.