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10 Examples That Demonstrate The Value Of Applying Artificial Intelligence To Digital Marketing

Artificial Intelligence has influenced the world of marketing, always increasing human intelligence to higher levels and providing tools to facilitate work.

Artificial Intelligence (AI) encompasses advanced technologies that allow machines to imitate and even improve some cognitive functions, such as “reasoning”, “learning” and “problem-solving”.

We see a clear example in the popular Internet of Things, as home gadgets connect and analyze the habits of their users to provide them with better experiences.

The definition of Artificial Intelligence implies that machines can solve the kinds of problems that were reserved for humans and make the most difficult tasks easier. It is the technology that makes machines learn by themselves, in a similar way to how people do it.

Artificial Intelligence in everyday life

Although we are not aware of it, the fact is that we use Artificial Intelligence on numerous occasions in our daily lives. For example:
Artificial Intelligence to enhance Digital Marketing
Digital Marketing requires improving the customer experience by generating more interactions.

And in a Marketing Strategy, Artificial Intelligence can support, mainly the following 10 functionalities:
1. Data analysis to generate predictions using Big Data
Artificial intelligence and, particularly, analysis through Big Data, allows us to anticipate user needs and offer them the content, product, or service they need or prefer.

2. Content generation
Thanks to Natural Language Processing (NLP) technology, human-machine interactions improve every day. Computers are capable of processing, learning, organizing, and publishing content and there are many machine translation applications.

3. Customer Relationships (CRMs)
CRMs like the popular Chatbots are in charge of conversing with the audience and responding to customers.

4. Digital Advertising
Programmatic advertising makes use of Artificial Intelligence through cookies, chatbots, and deep learning techniques to access information from multiple sources and promote advertising in the most personalized way possible, according to the preferences of the target audience.

5. Email Personalization
Artificial intelligence can help personalize email marketing by providing the metrics needed to create messages that are more targeted, and relevant to customers.
6. Image recognition
Image recognition derived from Artificial Intelligence allows identifying people and objects in still images and videos, to enhance interactions with consumers on social networks.

7. Voice recognition and virtual assistants
Voice recognition and virtual assistants come to make everyday life more comfortable and bearable.
This also supports electronic commerce in Digital Marketing, since virtual assistants analyze the preferences and needs of their users to help them in their online purchases.

8. Augmented reality
Augmented reality advertising improves the customer experience and helps drive marketing strategies in a creative and non-intrusive way.

9. Recommendation Engines
Artificial Intelligence-driven recommendations come from user behavior and personal preferences, as predictive algorithms can generate content and product suggestions.
POSTED ON JULY 7, 2022
BY: ELIZABETH ALMEIDA