How Kinsley Armelle Generated $520K With Referrals
Kinsley Armelle used Genius Referrals to launch customer and affiliate programs that generated more than 500 referrals and $520,162 in referral-attributed revenue.
Referrals became a measurable
revenue channel
revenue channel
Kinsley Armelle’s programs attracted more than 333,000 visits and generated over 500 referrals. Its top advocates earned $11,531 in rewards while the programs produced more than $520,000 in attributed revenue.
- $520,162Referral-attributed revenue
- 333,703Referral visits
- 500+Referrals generated
- $11,531Earned by top advocates
About Kinsley Armelle
Kinsley Armelle is an e-commerce retailer offering designer, custom-made jewelry.
The company wanted to expand its reach and attract new customers by turning customer recommendations and affiliate activity into structured growth channels.
The company wanted to expand its reach and attract new customers by turning customer recommendations and affiliate activity into structured growth channels.
The challenge
Managing customer and affiliate referrals at scale
Kinsley Armelle had tried other referral applications but needed a more comprehensive solution that could support both customers and affiliates.
The company wanted to automate referral tracking, simplify reward management, and keep advocates engaged without adding more manual work.
The company wanted to automate referral tracking, simplify reward management, and keep advocates engaged without adding more manual work.
The referral strategy
Two programs built for different advocates
Kinsley Armelle created separate referral experiences for customers and affiliates.
Customer referral program
Customers earned rewards when their referrals generated qualifying purchases of at least $50.
Affiliate program
Affiliates participated in a six-level reward structure that distributed up to 40% commission across the referral team.
Customer referral program
Customers earned rewards when their referrals generated qualifying purchases of at least $50.
Affiliate program
Affiliates participated in a six-level reward structure that distributed up to 40% commission across the referral team.
The solution
An automated referral experience powered by Genius Referrals
Genius Referrals helped Kinsley Armelle integrate both programs with its Shopify store and automate referral tracking and reward activity.
The solution included:
The solution included:
- Customer and affiliate referral programs
- Personalized referral links
- Automated purchase attribution
- Coupon and reward generation
- Tiered customer incentives
- Multi-level affiliate commissions
- Advocate notifications
- A branded advocate dashboard
- Advocates could share referral links, review their results, request payouts, and receive relevant program notifications from one place.
Testimonial
Final results
$520,162 in referral-attributed revenue
Kinsley Armelle transformed customer recommendations and affiliate promotion into automated, measurable programs that generated more than 500 referrals and over $520,000 in revenue.