Mailchimp Referral Program Integration
Connect Mailchimp and Genius Referrals to sync advocates to your Audience and send “refer a friend” emails with each advocate’s unique referral link.
- Auto-sync advocates to Mailchimp Audience (via API key)
- Insert each advocate’s unique referral link using Mailchimp merge tags
Mailchimp Email Referrals
Built for Growth
If you’re running a Mailchimp referral program (or planning one), the hardest part is keeping advocates organized and emails personalized. With this Mailchimp referral program integration, you can sync advocates to a Mailchimp Audience and use merge tags to run “refer a friend” campaigns using merge tags — so you can scale referral emails with clean segments and less manual work.
Growth & performance teams running Mailchimp referral campaigns
Lifecycle / email marketers sending “refer a friend” newsletters and automations
Ops teams that want advocate list sync with minimal manual work
Why Teams Choose the Mailchimp Integration
Inside Genius Referrals
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Keep your Mailchimp referral system organized (auto-sync)
Pick the workflow that fits your team:- Sync advocates to a selected Mailchimp Audience
- Reduce manual exports/imports and list cleanups
- Keep email targeting consistent as your program grows
-
Personalize every “refer a friend” email (merge tags)
Make referral links dynamic inside Mailchimp:- Insert each advocate’s unique referral link with merge tags
- Use the same setup across campaigns and automations
- Drive more shares with personalized messaging
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Scale Mailchimp referral campaigns with less busywork
Run repeatable referral communication cycles:- Launch + reminder sequences for advocates
- Segment advocates for targeted referral campaigns
- Keep your referral communications consistent while your program scales
How the Mailchimp Referral Program Integration Works
Connect Mailchimp with an API key
Generate your Mailchimp API key and connect it inside Genius Referrals to authorize the integration.
Choose your Audience + sync settings
Select the Mailchimp Audience where advocates should be added and enable sync so your list stays updated automatically.
Send “refer a friend” emails with merge tags
Use Mailchimp merge tags to add each advocate’s unique referral link to campaigns and automations.
- -1-Mailchimp Setup (Fast, Guided)
To connect Mailchimp for your referral program, you’ll typically need:
- A Mailchimp account
- A Mailchimp API key
- Access to your Mailchimp Audience settings (to manage merge tags)
- A Mailchimp Audience (list) to sync advocates into
- -2-Setup in Genius Referrals
- Select Mailchimp under Integrations
- Paste your Mailchimp API key
- Choose your Audience + enable sync settings
Common Ways Teams Use
Mailchimp Referral Programs
Refer-a-friend email blasts
Promote your Mailchimp refer a friend offer to advocates and subscribers, using personalized referral links so every share is trackable.
Automated referral campaign reminders
Set up Mailchimp automations to nudge advocates: launch, reminders, milestones, and “you’re close” messages to increase participation.
Advocate segmentation for smarter targeting
Sync advocates to a Mailchimp Audience and build segments for launches, reminders, and re-engagement — so you can target the right advocates with the right message.
Genius Referrals Works With Your
Existing Tech Stack
25+ integrations available | Built for Marketers & Partner Teams | Explore the full ecosystem
What Our Customers Are Saying
- Suelen ColevIconnect SolutionsThe payout options are fantastic—our affiliates can choose how they want to be rewarded, which keeps them motivated. Highly recommend!
- Crystal H.Kinsley ArmelleWe have used a variety of referral/affiliate web applications over the last few years. We have tried them all, big and small (ShareASale, Refersion, ReferralCandy, just to
name a few).While they all worked okay for what we needed at the time, Genius Referrals is truly the total package. - Leo KroehWorldWide Capital & TrustGenius Referrals has completely transformed our referral program. Our affiliates love the easy-to-use tools, and we’ve seen a 40% increase in referrals since switching.
Frequently Asked Questions
Yes — you’ll need an active Mailchimp account to connect Mailchimp with Genius Referrals.
You typically need a Mailchimp API key and a Mailchimp Audience (list) where advocates will be synced.
In Genius Referrals, go to Integrations → Mailchimp, paste your API key, and configure your Audience + sync settings.
It syncs your advocates into your selected Mailchimp Audience so you can segment and email them inside Mailchimp.
Use Mailchimp merge tags to insert each advocate’s unique referral link into campaigns and automations.
The first sync runs right away. After that, the integration updates every 5 minutes to keep your Mailchimp Audience up to date.
Yes — once advocates are in your Audience and your merge tags are set, you can send referral campaigns or trigger automations like launch, reminders, and re-engagement.
Launch your Mailchimp referral program today
Sync advocates to Mailchimp, launch referral emails with merge tags, and manage performance in Genius Referrals.