Google Analytics (GA4) Referral Program Integration
Connect Genius Referrals to Google Analytics to track referral program traffic and activity—so you can report ROI with confidence.
- Track visitors to your referral program in Google Analytics (GA4).
- Get clear data and statistics for your referral program—without manual reporting.
- Install your Google Analytics tracking code (gtag.js) inside Genius Referrals in minutes.
- Keep your tracking clean: if you already have a global tag, just add the config line.
Google Analytics Integration (GA4)
for Referral Program Tracking
If your referral program is live and you want to measure performance in Google Analytics, this integration is built for exactly that. Connect Genius Referrals to Google Analytics to access traffic insights and activity stats for your referral program—right alongside the rest of your marketing data.
Faster reporting, less guesswork see referral program traffic in Google Analytics without building custom dashboards first.
Cleaner measurement
add your GA tracking code where it belongs (your Genius Referrals program pages).
add your GA tracking code where it belongs (your Genius Referrals program pages).
Easy to maintain
update tracking once and keep measurement consistent across your referral experience.
update tracking once and keep measurement consistent across your referral experience.
Why teams choose Google Analytics
tracking with Genius Referrals
-
Simple setup
- Add your Google Analytics tracking snippet (gtag.js) to your Genius Referrals template.
- If you already run a global tag, reuse it and only add the config line.
-
Analytics you can actually use
- Measure referral program visits and activity in the same place you measure campaigns.
- Pull data for reporting without switching tools or exporting spreadsheets first.
-
Reliable process for teams
- Clear “where to do what”: get the tag in Google Analytics, then paste it into Genius Referrals Website Builder.
- Quick validation: save, then start seeing stats in Google Analytics.
How the Google Analytics (GA4)
Referral Integration Works
Create your Google Analytics property
Set up (or access) your Google Analytics account and create a Property for tracking.
Get the tracking code (gtag.js)
After the Property is created, copy the global site tag (gtag.js) and make sure the Property ID in the snippet is correct.
Add the code to your Genius Referrals template
Paste the snippet into your chosen Genius Referrals Website Builder template (Additional Scripts and CSS), save, and start tracking.
- -1-Google Analytics (GA4) Setup (Fast, Guided)
- A Google Analytics account.
- A Google Analytics Property created for your referral program.
- Your referral program URL (found in Genius Referrals Domains & URLs) to use during GA setup.
- Your Google Analytics tracking code (gtag.js).
- -2-Setup in Genius Referrals
- Go to Website Builder, choose the template you want to track.
- Open Settings → Additional settings for that template.
- Paste the GA snippet into Additional Scripts and CSS and click Save.
Common Ways Teams Use
GA4 Referral Tracking
Prove referral ROI to leadership
Track referral program visits and activity in Google Analytics so reporting is faster and decisions are easier.
Compare referral performance vs other channels
See referral program traffic alongside email, paid, organic, and campaigns—without jumping between tools.
Spot drop-offs in the referral experience
Use Google Analytics visibility to understand where users engage (or bounce) and prioritize optimizations.
Genius Referrals Works With Your
Existing Tech Stack
25+ integrations available | Built for Marketers & Partner Teams | Explore the full ecosystem
What Our Customers Are Saying
- Suelen ColevIconnect SolutionsThe payout options are fantastic—our affiliates can choose how they want to be rewarded, which keeps them motivated. Highly recommend!
- Crystal H.Kinsley ArmelleWe have used a variety of referral/affiliate web applications over the last few years. We have tried them all, big and small (ShareASale, Refersion, ReferralCandy, just to
name a few).While they all worked okay for what we needed at the time, Genius Referrals is truly the total package. - Leo KroehWorldWide Capital & TrustGenius Referrals has completely transformed our referral program. Our affiliates love the easy-to-use tools, and we’ve seen a 40% increase in referrals since switching.
Frequently Asked Questions
You can track visitors to your referral program and access data/statistics in Google Analytics.
Yes, after you create the Property, you can obtain the tracking code (gtag.js) for it.
In Genius Referrals, you can find it in the Domains & URLs section.
Don’t duplicate the whole snippet, add the configuration line from the provided snippet to your existing global tag.
In Website Builder, open your template Settings → Additional settings, then paste it into Additional Scripts and CSS and save.
Start Tracking your Referral Program in
Google Analytics Today
Google Analytics Today
Stop guessing and start measuring: connect Genius Referrals to Google Analytics (GA4), track referral program traffic and activity, and report ROI faster.