If we empower a user, we not only get a loyal customer
committed to our brand, but also a promoter who will recommend our products and services to their close contacts.
And that is the very basis of Referral Marketing
In a Referral program
, customer empowerment is vital, as it establishes a process of loyalty and audience retention
through which a solid user-company relationship is created by exchanging valuable knowledge and experiences.
For the strategies to obtain positive results, this relationship must be based on trust and transparency
As we explained, "empowered" customers will help us manage our strategies to respond to their needs and preferences. And for this, we must give them valuable tools and quality content that shows them how the company works and what value our offer has.
Thus, we must understand the complexities of users and know exactly what educational content to offer them to give them more power and greater participation in the brand community.We can know in-depth the interests, needs, motivations, and other information of interest of the clients through the management of email, SMS, and social networks. For example:
From these elements we will be able to make a buyer or ideal client profile and taking that into account, share content and direct strategies.What elements to take into account to create strategies to "empower" customers:
- Sending questionnaires
- Conducting interviews
- Carrying out public studies
- Using automated methods and Big Data
- Interacting and soliciting opinions on social media posts
- The niche we are targeting and the customers who frequently search for it.
- The type of educational content that facilitates our clients to manage side by side with our company
- Their interests, preferences, needs, and motivations