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Why Are Chatbots Revolutionizing The Marketing Universe?

“Chatbot” has become an extremely common word to hear when talking about marketing.

Statistics explain this phenomenon:
According to official charts, Facebook Messenger already has more than 100,000 conversational bots with which users can interact.

In addition, between 2016 and 2017, the use of chatbots or conversational assistants by voice or text tripled. In, 2020, it had grown about a thousand percent.

Messages related to chatbots between companies and users have doubled, reaching the number of more than 2 billion per month.

Likewise, and according to data obtained from user surveys, more than 60 percent believe that chatbots give faster responses and speed up product acquisition processes.

But what exactly is a Chatbot?

A chatbot is an exponent of artificial intelligence that has been linked to marketing in a short space of time.

We are talking about the fact that in April 2016 Facebook revolutionized all sectors of online communication, as Messenger invited developers to create chatbots.

Within six months, roughly 30,000 of them had been created on Messenger. Less than a year later, there were already 100,000 active bots on the platform.

So what is a chatbot?

As we explained, a chatbot is an exponent of artificial intelligence, a software that uses human language to maintain communication with a user and extend conversations.

They are usually included in the messaging services of applications such as:
  • Facebook Messenger
  • WhatsApp
  • Telegram
  • Slack
The chatbot works on the same level as a personal conversation. As if we were talking to a seller, this bot understands what we say and will answer questions and concerns about any product at any time.

That is why it is said that this element has revolutionized communications within the world of digital marketing, streamlining procedures, improving customer service, and extending sales hours.
There is a wide variety of chatbots:
The simplest only answers general frequently asked questions

The most sophisticated learn and analyze data as users interact with it.

Chatbots mainly use text or voice messages as the interface. Through them, we can request multiple tasks such as:
  • check flight schedules
  • reserve a specific place
  • check availability of products in an online store
  • order a taxi
  • check the balance of an account

These are common processes of daily life that we carry out through chatbots.

In addition, they have transformed the relationship between brands and customers for the better, through personalized experiences and attention, which change the way we access products or services.
Why use chatbots in marketing?
The competition developed from the increasing number of businesses that are joining the sector and attracting customers indicates that the key to success lies in efficient, innovative, and attractive strategies that increasingly respond to the tastes and needs of users.

And on these issues, chatbots have come to grant advantages such as:

  • Its use in messaging applications, with a refreshing and pleasant conversation structure, helps in customer loyalty

  • They are available at any time and respond in a matter of seconds to the queries for which they were programmed.

  • They are configured according to the personality of the brand to choose answers and propose the path of the conversation that best suits the client.

  • Clarity and brevity of options. They make customer service easier.

  • They allow capturing leads. The chatbots capture the contact data and analyze it to qualify it as a possible lead.
What elements do we take into account to create a chatbot?
To create a chatbot that responds to the interests of our company, we must consider several issues:
  • Determine the purpose of the bot and set the goals for its use.
  • Decide which messaging application to associate it with.
  • Create the personality of the chatbot.
  • Develop the conversational flow of the bot.
  • Connect the bot to the messaging app.
  • Promote the chatbot.
POSTED ON APRIL 22, 2022
BY: ELIZABETH ALMEIDA