A chatbot is an exponent of artificial intelligence
that has been linked to marketing in a short space of time.
We are talking about the fact that in April 2016 Facebook
revolutionized all sectors of online communication
, as Messenger invited developers to create chatbots.
Within six months, roughly 30,000 of them had been created on Messenger. Less than a year later, there were already 100,000 active bots on the platform.So what is a chatbot?
As we explained, a chatbot is an exponent of artificial intelligence
, a software that uses human language to maintain communication with a user and extend conversations.
They are usually included in the messaging services of applications such as:
- Facebook Messenger
The chatbot works on the same level as a personal conversation
. As if we were talking to a seller, this bot understands what we say and will answer questions and concerns about any product at any time.
That is why it is said that this element has revolutionized communications
within the world of digital marketing, streamlining procedures, improving customer service, and extending sales hours.