Voice Marketing. Voice recognition in Digital Marketing
is evolving rapidly thanks to the appearance of new technologies.Voice assistants like Siri, Alexa, and Google Assistant
have changed the way we reach consumers, in addition to streaming audio and media platforms like YouTube, Spotify, and Pandora, making it instantly recognizable that the power of voice in modern marketing.
Many brands today take advantage of the opportunity to interact and get closer
to their target audiences through voice search technologies.And it is that among the benefits that voice recognition brings to marketing include:
- Assistive devices generate more web traffic and search results.
- They are a completely new form of advertising
- They improve the experience of the marketing action towards the consumer thanks to voice recognition and user preferences.
- They offer an innovative channel for customer information and metrics.
- Users can also interact in various ways through voice technologies. For example, this technology applied to search engines uses a combination of search history and user behavior, along with more relevant response data.