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What Is The User Experience? What Ideas To Use To Promote Our Digital Marketing Strategy?

We know that currently, Marketing strategies focus on the customer as the center and basis of all action

Tastes, needs, concerns, and other user data are the subject of numerous analyzes to create campaigns that respond to customers.

From these analyzes comes the user experience, the process of interaction between the user and a product or service. This concept has its origin in the field of online Marketing and is linked to the concept of Brand Experience.

When we talk about user experience in Digital Marketing, we refer to a set of factors and elements related to user interaction with products or services, the result of which is the generation of a positive or negative perception of them.

Thanks to this concept we can know:
  • If the product is usable but does not generate a great user experience.
  • If the product was a success and generated a great user experience.
Therefore, the User Experience is the result of an interactive process in which many factors are involved, not only associated with the Marketing campaign. It is also conditioned by the expectations and previous experiences of the user.

It offers a broader perspective on the use and consumption of interactive products, and therefore more in line with reality.

For example, we know that to improve the user experience, features such as:
  • Utility
  • Design
  • Easy to use
  • The efficiency with which the user can get what he is looking for.
Design and user experience also have the function of understanding user behavior on an emotional level.

Why improve the user experience?

The user experience in Digital Marketing is the basic principle of all sales processes since we must ensure the interaction that is best for the consumer to choose our company, our brand, and our products or services.

The user experience provides the following data to a Digital Marketing strategy:

  • Determine the path of the sales strategy
Thanks to the user experience data, we will be able to determine the appropriate sales strategy and discover the products or services that produce the most income.

  • Improve brand perception
If when entering the platform of the company consumers manage to get what they were looking for without problems, it is most likely that they have a satisfactory impression of our brand. And with this, the probability that they recommend us to other users and potential customers increases.

  • Drive conversion
The design and user experience will allow consumers to complete the purchase of the product, which will guide them towards conversion.
How to improve the user experience in Digital Marketing?
The usability and design of our company's digital platform must be designed to provide better service to the user and ensure that they obtain a satisfactory experience.

How do we do it?

  • Empowering the customer
If the user feels in full control of a comfortable and easy-to-use platform, they will surely spend more time on it looking for the product they are interested in.

  • Creating an attractive design
The design of any digital strategy must be creative and innovative and must be characterized by being attractive, with a different image.

  • Employing new technologies
As we explained, innovation is essential to boost the user experience and differentiate ourselves from the competition. For this reason, we must be aware of the latest technologies and use them to boost customer service.

Elements like virtual reality and other artificial intelligence technologies can help us create innovative marketing campaigns.
POSTED ON AUGUST 27, 2022
BY: ELIZABETH ALMEIDA