Engagement measures the interactions
between customers and the brand and the audience's reactions to products and services.
In a Referral Marketing strategy, which seeks to empower the customer
to recommend the brand to their family and friends, this concept is essential.How do we generate it in a Referral strategy?
- Interacting with your consumers
Customer service is essential. It is very important that our clients feel cared for and understood 24 hours a day, 7 days a week. To bring a good user experience to our customers, we can make use of multiple resources
that allow us to converse with them, read and respond to their criticisms and evaluations, resolve their doubts, etc.
- Produce educational and quality content
Through educational and quality content that highlights the values of our offer, we can generate interest in our users and in this way manage to highlight our brand, increase the number of interactions and ultimately achieve a greater number of "engaged" users.
Making the customer feel unique is essential for Referral Marketing. We must promote, that feeling of exclusivity
is undoubtedly one of the most powerful tools when it comes to generating engagement. Reward customer loyalty, offer exclusive content, etc., and always clarify the offers, gifts, and thank you systems for those most loyal customers.
To generate engagement we must promote and work on the image of our brand. It is essential to know where the public is, and what they are looking for, and to adapt our image to these conditions.
Encouraging customer participation, through social networks, blogs, apps, or communities, makes the user feel that he is part of a group and develops a greater sense of belonging.
In addition, we must give the client participation through the characteristics of the product or any extra service that the company can provide, so that they feel valued and remain faithful to our brand.