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What Distinguishes Virtual Reality Marketing?
3 Popular Examples Of A Correct Strategy

Virtual reality marketing is now more available than ever, due to technological development, artificial intelligence, and the complex scenario created by the Covid-19 pandemic, which revolutionized the digital space over the physical context.

After this health crisis, traditional campaigns changed almost entirely, to be digital campaigns.

Today, digital development is above any trend in the world of Marketing and Advertising and brings with it Artificial Intelligence and Virtual Reality solutions to build immersive virtual experiences and strengthen ties with customers.

In these virtual worlds, participants can create their avatar and attend all kinds of events such as:
  • press conferences
  • products releases
  • brand demos
All this without leaving home.

Statistics indicate that the number of virtual reality users in the world is close to 300 million and in the coming years that figure is expected to increase.

Virtual Reality in Marketing, tips for an effective strategy

Virtual reality is rapidly gaining ground among marketers because of the difference it makes and because it is a great way to create digitally focused and immersive experiences that are creative, original, and engage the consumer.

Current virtual reality-based campaigns are succeeding in the marketing industry, proving that marketing strategies must offer some kind of unique experience.

Let's see 3 essential tips, which we must take into account when promoting a virtual reality Marketing strategy:

  • Don't neglect creative content
Virtual reality should not neglect Content Marketing and the need for creativity and originality at all times. Especially since this trend requires more interactive and attractive content to reach the audience.

  • Know your audience
The public of the virtual universe will be broader and more demanding. Therefore, we must analyze the content that is most consumed through metrics and analytical tools to obtain a deeper view of the consumer.

  • Immersive creativity
Virtual reality ponders storytelling and creativity while the client interacts with brand stories. You can make the user experience even more engaging through creative storytelling.

  • Correct Virtual Reality Marketing Strategies
Virtual reality is a powerful trend that allows the user to get up close and personal with certain services and products.

Improve the shopper experience, speed up the checkout process, and offer more personalized options.

More and more companies are adding to the use of virtual reality in their strategies since this technology manages to increase the conversions of any business.

Roughly 75 percent of the biggest brands have already integrated it into their marketing strategy to date. Let's look at some of the most popular strategies:
McDonald's
McDonald's started by turning a Happy Meal Box into a Virtual Reality cardboard helmet so that its users could enjoy various interactive and immersive games, such as skiing.

Thus, the brand managed to attract the attention of its main audience, children, originally and creatively. This tool increases in-store engagement and also promotes the idea of reusing a disposable items.
Greenpeace
Greenpeace is an independent global campaigning network that currently uses virtual reality headsets, primarily at events to encourage charity sign-ups.

It also launched the Greenpeace RV Explorer application, which allows users to immerse themselves in distant places such as the Amazon jungle or the Arctic and thus promote education on sustainability and environmental care.
The New York Times
The New York Times integrates virtual reality into its reporting, specifically to enhance stories where location is key.

In 2015, he launched the NYT VR app in conjunction with Displaced, a virtual reality film about three children displaced by war. His followers experienced what it is like to be inside a refugee camp, from the point of view of those affected.

The New York Times has published more than 20 virtual reality movies and numerous 360-degree augmented reality videos, shot from different locations around the world every day.
POSTED ON MAY 13, 2022
BY: ELIZABETH ALMEIDA