or Customer Relationship Management
represents an interaction platform and is a computer solution to establish close business-client links.CRM can be viewed in two ways:
A Marketing plan that puts current and potential customers at the center of its strategy and directs its actions to constantly improve customer service.
A CRM software system to more efficiently manage user relationships with the company.CRM is also an administration tool that facilitates the management of relationships with clients, prospects, suppliers, and partners linked to a company.
Through its use, we can create databases
and organize the channels
to interact with the audience such as emails, messages, appointments, social networks, meetings…