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What Are Affiliations And Why Are They A Successful Marketing Model?

In Marketing, this word implies the action of finding clients that at the same time promote our brand and attract new users. This is the objective that every Marketing strategy wishes to achieve.

Getting new leads and conversions through third parties, we call that AFFILIATIONS.

This concept has given rise to Affiliate Marketing, one of the keys to current digital strategies. In this trend, affiliates are those who enroll in the Marketing program for the sake of earning a commission or reward for each sale or subscription they achieve.

Affiliates are the intermediaries that put advertisers and consumers in contact, hoping to obtain subscriptions or sales that provide a commission.

What is affiliate marketing?

Affiliate marketing implies that the advertiser pays only for the results obtained (conversions, leads, clicks, etc.). Affiliates promote their products or services through advertisements on websites, in exchange for a commission.

Affiliate marketing has thus become one of the most profitable business models today. It implies a relationship in which both, advertiser and affiliate, obtain benefits and positive results.

Advertisers manage to attract new customers with less marketing effort, only paying for the results achieved. This makes it easy for them to manage their budget and always get a positive return on investment.

The affiliates, for their part, obtain economic profits or rewards, the result of a commission for each subscription sale they promote.

Even for the client, Affiliate Marketing results in benefits thanks to the recommendations and personalized and educational content that affiliates share on their websites and communication channels.

Affiliate Marketing is managed through these actors that we described above, as follows:

  • The affiliate establishes an agreement with the advertiser, through which they will promote their products or services in exchange for a commission.

  • The affiliate promotes the advertiser's products or services on its website, including an affiliate link.

  • When an interested user visits the affiliate's website and clicks on one of the links, a cookie is stored on his computer.

  • If the user makes a purchase or conversion on the advertiser's website, the advertiser looks for statistics and affiliate data.

  • Then the advertiser pays the corresponding commission.
Membership Advantages
Affiliations seen as the advertiser-affiliate relationship, which is the basis of affiliate marketing, represent countless advantages as an economical and effective business model.

For affiliates: They do not need to create products or services or set up logistics structures.
To earn a commission, they just need to invest their time in generating engaging content that invites new customers to their affiliate links.

Depending on the number of posts you generate and your creativity, you will earn more and more income.

For the advertiser: Thanks to affiliations, brands can boost the growth of their business, especially in the case of e-commerce, without having to make a large investment in Marketing and Advertising strategies.

This relationship also allows them to reach a qualified audience and expand into new markets, improving the return on investment.
Types of affiliations in Digital Marketing
Affiliations (advertiser-affiliate), can occur in various ways in the field of Digital Marketing. For example:

  • Through web pages. In this case, affiliates are webmasters of pages with content related to the advertiser's products and services. Therefore, they include ads about the brand on the said web page and take a commission for each lead or conversion.

  • Through "cash back". These affiliations are made through sites that share their income with users, that is, they return part of the commission for purchases made through their websites. This return can be directly in money, points, rewards, or discounts.

  • Search engine ads. Affiliates achieve conversions on the final advertisers' websites through search engine ads, using a pay-per-click system. That is, the affiliate promotes the advertiser's products and services from the purchase of keywords in search engines.

  • Through affiliate networks. Affiliate networks, as the name suggests, prioritize affiliations between advertisers and affiliates. These spaces prioritize the relationship between both actors and provide tools for monitoring sales and commissions.