. Images that move the user who clicks on it to an advertising page. Its main objective is to attract traffic to the mobile site.Interstitials
. A full-screen “linkable” image that appears with advertising while the page requested by the user loads.Text Links
. Interactive texts are included in the content of the mobile website.Videos
. Video and television content via traditional TV signal or downloadable pills2.- SEMSearch engine marketing
, also called SEM or search marketing, offers the option of reaching a large-scale audience due to the exponential growth in the use of smartphones.3.- SMS and MMS messaging
These types of advertising are more traditional, as they belong to the oldest mobile marketing
, from the very beginning of mobile telephony.
However, SMS and MMS marketing have not lost their effectiveness and are still used today to send and receive messages that combine text, audio, images, animations, and videos.