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Types Of Mobile Advertising. Which Is The Best To Do Referral Marketing?

Mobile advertising has made its way into today's world, as technology advances

Currently, about 70 percent of the world's population uses a mobile or cell phone. The mobile is the most used technological device in Spain to access the Internet, used by 97 percent of residents in that country.

In addition, the statistics illustrate that in the world, more than half of the total web traffic is from cell phones in activities such as:
  • Instant messaging
  • Social media
  • Shopping
  • News and information
In addition, a high percentage of the young population and those known as millennials make intensive use of their mobile, using the device for more than 4 hours a day.

The incidence of artificial intelligence elements in mobile advertising is also currently being noted.

According to the charts, around 15 percent of the world's population has started a conversation with chatbots and most of them value them as positive elements, for being a service that works 24-7.

How does mobile advertising work?

Mobile advertising includes advertising strategies broadcast through any mobile device or network.

The goal is to communicate and interact. For example, advertising of this type is vital to strengthen online purchases, facilitating innovative strategies and data such as the location of the company, information on products and services, etc.

Main types of mobile advertising

Mobile display formats include:
Banners. Images that move the user who clicks on it to an advertising page. Its main objective is to attract traffic to the mobile site.
Interstitials. A full-screen “linkable” image that appears with advertising while the page requested by the user loads.
Text Links. Interactive texts are included in the content of the mobile website.
Videos. Video and television content via traditional TV signal or downloadable pills

2.- SEM
Search engine marketing, also called SEM or search marketing, offers the option of reaching a large-scale audience due to the exponential growth in the use of smartphones.

3.- SMS and MMS messaging
These types of advertising are more traditional, as they belong to the oldest mobile marketing, from the very beginning of mobile telephony.

However, SMS and MMS marketing have not lost their effectiveness and are still used today to send and receive messages that combine text, audio, images, animations, and videos.
Bluetooth advertising is included in proximity marketing.

Through Bluetooth, the company invites mobile phones that enter its area to receive content from a specific mobile advertising campaign.

Thus, customers can make downloads that are usually products, offers, promotions, contests, and events.

5.- Mobile Applications
It is the newest trend. Indicates include advertising content in mobile applications such as:
Banner. They are displayed on the top or bottom of the device.
Expandable banner or curtain. It appears at the top or bottom and allows for more creativity and innovation.
Interstitial. The ad is displayed full screen on the mobile device when the user enters the application.

6.- Advergaming
This trend includes advertising video games designed to be broadcast through mobile phones.

Mobile Campaign in Referral Marketing

For a Referral Marketing campaign, we can make use of mobile advertising, always keeping in mind essential objectives such as
  • Attract potential customers
  • Increase the recognition of a brand (branding)
  • Retaining the audience
  • Increase sales

We can make use of banners to bring referrals to our website, as well as links and videos for the same purpose.

In addition, traditional mobile messaging continues to be one of the necessary trends within Referral Marketing to deploy customer retention strategies.