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These Are The Best Marketing Strategies For The 4th Of July

The 4th of July is a day full of patriotism, history, culture, and also commerce, marketing, and online sales.

The 4th of July commemorates the independence of the United States in the year 1776. From that moment on, they were recognized as a free and independent nation.

The conflict pitted the original Thirteen British Colonies in North America against the Kingdom of Great Britain between 1775 and 1783, ending with Britain's defeat at the Battle of Yorktown and the signing of the Treaty of Paris.

On July 2, 1776, the continental congress voted for independence, and two days later the Declaration of Independence, a landmark document authored by Thomas Jefferson, was adopted.

As we can see, the date of July 4th has been celebrated as the birth of American independence and is considered a Federal Holiday.

On Independence Day in the United States, the entire country comes to a standstill to celebrate with barbecues, fireworks, and thousands of flags in one of the most important holidays for Americans.

This celebration is a typically American holiday, so visible that it is featured in movies, television series, sporting events, etc.

How do we celebrate the 4th of July?

Depending on each area of the United States, the festival is celebrated in one way or another, but always with common points such as a huge display of fireworks, flags, and picnics.

We can see that all the celebrations coincide in elements such as:

- Parades

The parade or cavalcade on Independence Day is a display of colors, vibrant music, and flashes of joy.

They take place both in the simplest small towns and in major cities, such as the parade in Washington D.C. with hundreds of thousands of spectators.

- Festivals

Music, exhibitions, and all kinds of cultural and culinary winds reflect American patriotism and the passion to celebrate the 4th of July.

One of the most popular events on this date is “A Capitol Fourth” in Washington D.C. which features performances by some of the most popular musical artists including the National Symphony Orchestra.
Brands celebrate the 4th of July
As we explained, Independence Day is a highly visible and popular date throughout the country.

And for this reason, the celebration is a reason for many brands to develop promotions and marketing campaigns dedicated to the commemoration of the Independence of the United States.

And it is that this date generates immense sales rates of all kinds of products. According to data from Statista, in 2015, beers and similar drinks such as cider had sales of almost 1.72 billion dollars.

Non-alcoholic beverages such as juices, and soft drinks, among others, also generated 1,114 million.
In addition, the furniture and home decoration industry obtains its highest number of sales of the year.

For this reason, some brands develop strategies to join the trend of the 4th of July.

These are some of the most popular Marketing campaigns
Bud Light beer 4th of July campaign
Bud Light became the best-selling beer in the United States in 2012.

And it is that their marketing campaigns win the hearts of Bud Light customers, as they show a story in which all family members, including the pet, celebrate the 4th of July in the best way.

Many strategies even emphasize the importance of controlling the bursting of fireworks that fundamentally stress dogs.
McDonald's cone
The quintessential American cafeteria, Mcdonald's uses an ice cream cone made especially to simulate the Statue of Liberty every year in its July 4th campaign.

The cone is the protagonist of advertisements, publications on social networks, and numerous videos that the company shares that day.
Initiatives in Macy's campaigns
Macy's is a brand recognized for always being linked to celebrating the identity of the United States.

In one of its campaigns, the clothing and design brand created a flag with garments in the colors of the country

It also sponsors the Macy's 4th of July Fireworks Show in New York City. Over 25 minutes, fireworks professionals on various barges launch more than 65,000 projectiles and effects.
Google doodle
The popular search engine Google dedicated a doodle to the Independence Day of the United States in 2020, which sought to convey faith and hope in the face of the immense impact of the Covid 19 pandemic.

The animated image of some stars on a blue sky background writing the word Google symbolizes the American tradition on this day: the celebrations so common with fireworks and red, white, and blue colors.

The message from the popular Internet search engine that accompanies the image is: "Let the sparks fly today, as the US celebrates the Fourth of July. Happy birthday, USA!
POSTED ON JUNE 1, 2022
BY: ELIZABETH ALMEIDA