Shoppable Media is a trend that transforms all aspects of digital marketing
corporation decided to conduct a study with two groups of people to demonstrate the feasibility of Shoppable Media
, a marketing technique that allows companies to present their offers at the time the user or customer wants to buy.
The first group of the study had to try to buy on a traditional website, with its texts and images, while the second used a shoppable website
, from which they could directly access product information and add them to the shopping cart.
The results of the research showed that 77 percent of users in the second group made purchases on the shoppable website, 30 percent more than those who had to buy on the traditional website.
In addition, the second group specified that they could easily find enough information
about the product to decide to buy, while those who browsed the traditional web had difficulty obtaining useful data.
The study concluded that shoppable media is a developing trend
that has come to transform digital marketing
and take sales processes to higher levels.
This type of content is present in numerous brands' webs
and companies that have decided to adopt this new trend due to the good results it is showing.Let's remember that there are several types of shoppable media, which we must consider before choosing the one that best suits our business.