The first Shoppable Media
began to be seen at the end of 2014, mainly in consumer brands such as Dyson
, and Puma
Currently, this technology has advanced in its development, although studies indicate that it has not yet reached maturity.
However, many brands are already including this strategy in their sales system, to optimize Digital Marketing
, as it represents a lot for customer service
that can access the purchase of specific products with just one click.
There are already many of these images on social networks, which advertise a piece of clothing, for example, and say 'buy', on a small button that appears below.Statistics indicate that more than 40 percent of marketers today use some form of shoppable media.But how to use this trend to reinforce our strategies?