Specialized software will be able to carry out the various actions contemplated by the company to boost sales systematically
, improving the processes and the effectiveness of each activity.According to statistics, 74% of companies use Marketing Automation for their strategies and campaigns, as this powerful tool optimizes the time and improves results.Marketing process automation is applied to strategies to achieve:
To improve a company's commercial offering, we use automated processes to improve interactions.
For example, thanks to the automation of email marketing
, we can publicize a product or service among the contacts in a database, or keep interested in them alive. Emailing campaigns are launched automatically to improve the relationship with the customer
- Instant interaction with users
Thanks to automation we can send automated notifications
to users who have carried out a certain action. For example, it is possible to create a workflow that sends a notification by email, SMS, or Twitter (among others) to the person who has contacted the company.
Marketing automation can help segment a company's database contacts by establishing lists that group together users who have performed a specific action.
With this process, it is possible to launch a line of actions to increase the records of the company's database.
- Project the brand image on multiple channels
Through the automation of Marketing, we can market the brand image in real-time through each social media and communication medium, saving time and money.
Each campaign is managed in all media to gain greater visibility for your brand or product.
The constant measurement of what is happening with marketing activities is a facility that Automation
We can know the generation of leads
and the interaction with each content, campaign, graphic piece, and landing page, among other resources that you use to attract them.
We can also obtain detailed statistics and graphs
about audience interactions.