All current marketing trends set their sights on the 4th of July.
Consumers want to make improvements to their homes and dedicate that day to leisure time, so it is a good moment to show them in great detail everything that our company offers.Some of the best strategies for this are:Video marketing
involves the use of video to promote a product or service within a marketing strategy.
Video allows us to present the business in a memorable way
to our consumers, and it is the most consumed type of content on social channels.
The types of videos we use to promote businesses include:
- Corporate video
This is a type of video that shows the company's vision, mission, or high-level products and services.
- Promotional video
A type of video to show offers or a special discount for this 4th of July.
This is a format that triumphs on Facebook or Google.
After the Covid 19 pandemic, we have witnessed accelerated growth in e-commerce
, which has changed the relationship between brands and their users.
The Internet for Americans is one of the main shopping channels
. Therefore, the strategies of the brands on the 4th of July
must also be transferred to the virtual world.
Mobile advertising includes advertising strategies through the mobile phone and is based on interactive communication
Mobile advertising is very important to facilitate online shopping. Therefore, we must strengthen the content that we share on social media, the links that lead directly to the digital store, and, above all, the recommendations of other clients.
The 4th of July
is a great day to gain new customers. Therefore, we must focus on our audience loyalty strategy to obtain recommendations and increase our customer base.