Personal Marketing is one of the
most popular trends of the moment.
It is not about selling ourselves, but about
managing what they feel and see in us, those around us. The concept that defines it indicates:
It refers to the exaltation of the qualities and skills that an individual intends to communicate to the public, becoming a communication strategy based on oneself.Personal marketing refers to our brand in the sense of ownership. This brand covers all spaces and areas of our lives:
- Personal
- Family
- Professional
- Labor
- Social
- Business
Taking care of the image and projecting understanding and decision is essential in this type of Marketing, as this provides advantages when negotiating and getting customers to prefer us over the competition.
This trend also allows us to communicate a
strong brand image and has evolved rapidly, since it not only applies advertising to products, services or companies, it is also seen in human talent.