Genius Referrals
Everything you need to run flexible referral programs at scale
Create branded customer referral, affiliate, partner, influencer, and employee programs. Enroll advocates, track referrals, automate rewards, manage payouts, connect your systems, and measure performance from one platform.
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PROGRAM SETUP
Build the program that fits your business
Configure your referral program around your audience, conversion journey, reward strategy, and business model without being locked into a rigid program structure.
  • Flexible Program Types
    Configure your referral program around your audience, conversion journey, reward strategy, and business model without being locked into a rigid program structure.
  • Multiple Programs & Campaigns
    Our managers are always ready to answer your questions. You can call us during the weekends and at night.
  • Flexible Program Rules
    Define who can participate, what counts as a conversion, when rewards are earned, and how your campaigns operate.
  • Ready-to-Use Templates
    Start with referral portals, landing pages, post-purchase experiences, sharing tools, and widgets that you can customize for your program.
  • Branding & Customization
    Customize colors, content, domains, referral pages, emails, widgets, and advocate experiences to match your brand.
  • Guided Setup
    Get help configuring your program, reward structure, referral journey, and launch setup.

ENROLLMENT & ADVOCATE EXPERIENCE

Make it easy for advocates to join, access, and share

Give customers, affiliates, partners, influencers, and employees a simple way to participate in your program and start referring.

  • Flexible Enrollment

    Let advocates register through your referral program, import existing contacts, add participants through integrations, or create advocates through the API.

  • Passwordless Access

    Give advocates secure access to their referral portal through a personalized magic link without requiring them to enter a password.

  • Personal Referral Links & Codes

    Automatically generate unique referral links and codes that connect referral activity back to the right advocate.

  • Advocate Portal

    Provide each advocate with a branded space to access referral links, track referrals, view rewards, request payouts, and manage their participation.

  • QR Codes

    Give advocates printable and shareable QR codes that connect offline interactions with your referral program.

  • Share Anywhere

    Let advocates share through email, messaging, social channels, direct links, referral pages, and other digital experiences.

  • Embedded Experiences

    Bring referral functionality into your own website with embedded portals, widgets, forms, post-purchase experiences, and other referral components.

  • Advocate Segmentation

    Organize advocates into groups and assign them to the campaigns and experiences that fit their role or audience.
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REFERRAL TRACKING
Track the journey from referral to conversion
Connect referral activity to the business outcomes that matter, whether the conversion happens on your website, inside another application, or through your own systems.
  • Referral Link Tracking
    Connect referral activity to the business outcomes that matter, whether the conversion happens on your website, inside another application, or through your own systems.
  • Referral Codes
    Attribute referrals using unique codes when a link is not the right experience.
  • Conversion Tracking
    Track registrations, purchases, subscriptions, bookings, leads, or other conversion events defined by your business.
  • Referral Forms
    Capture referred customers directly through branded forms and referral experiences.
  • Referral Origins
    Identify where referrals originated and understand which channels and experiences are driving results.
  • API-Based Tracking
    Send referral and conversion events directly from your systems when you need greater control over attribution.
  • Post-Purchase Tracking
    Connect referral activity with ecommerce and post-purchase workflows.
  • Referral Approvals
    Review referrals before they become eligible for rewards when your program requires additional validation.

CAMPAIGNS & REWARDS

Create reward structures around your growth strategy

Control who earns rewards, what triggers them, how rewards are calculated, and how different campaigns behave.

  • Single-Sided Rewards

    Reward the advocate for generating a qualifying referral.

  • Double-Sided Rewards

    Reward both the advocate and the referred customer.

  • Fixed & Percentage Rewards

    Issue a fixed reward or calculate rewards based on the value of a transaction or conversion.

  • Multiple Reward Campaigns

    Run different incentives for different audiences, products, markets, or promotional strategies.

  • Tiered Rewards

    Increase rewards as advocates reach defined referral or performance milestones.

  • Multi-Level Campaigns

    Reward participants across multiple levels of a referral network when your program requires a more advanced structure.

  • Reward Approvals

    Review and approve rewards before making them available for redemption.

  • Flexible Reward Types

    Use cash, gift cards, discounts, vouchers, account credits, products, or custom reward workflows.
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PAYOUTS
Deliver rewards the way your program requires
Manage how earned rewards are requested, approved, tracked, and fulfilled across different reward and payout methods.
  • Cash Payouts
    Reward advocates with cash using supported payout methods.
  • E-Gift Cards
    Offer digital gift cards from supported reward providers.
  • Discounts & Vouchers
    Issue promotional codes and vouchers as referral incentives.
  • Account Credits
    Apply rewards directly to customer accounts or balances.
  • Products
    Use products or merchandise as part of your reward strategy.
  • Manual Fulfillment
    Track rewards that your team fulfills outside Genius Referrals.
  • Custom Reward Workflows
    Support reward processes that require your own systems, approvals, or fulfillment methods.
  • Automate payout fulfillment
    Reduce manual work by connecting supported payout providers and managing fulfillment through your referral program.
    PayPal
    Automate supported cash payouts through PayPal.
    Wise
    Send supported bank-transfer payouts across markets.
    E-Gift Cards
    Automate digital gift card fulfillment.
    Payout Management
    Manage payout requests, approval workflows, status tracking, currencies, and transaction history.

MESSAGING & ENGAGEMENT

Keep advocates informed throughout the referral journey

Automate communications around important program activity and customize how participants hear from your brand.

  • Registration Notifications

    Welcome advocates and confirm their participation in your program.

  • Referral Notifications

    Keep advocates informed when referral activity occurs.

  • Reward Updates

    Notify participants when rewards are earned, approved, or updated.

  • Payout Notifications

    Communicate payout request and fulfillment status automatically.

  • Scheduled Reminders

    Bring advocates back to your referral program with scheduled communications.

  • Custom Email Templates

    Customize email content and branding around your program experience.

  • Share Messaging

    Control the messages advocates use when sharing referral links with their network.

  • Custom Sending Domain

    Send referral program communications using your own branded email domain.
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ANALYTICS & CONTROLS
Understand what is working and stay in control
Monitor program activity, measure performance, and manage the operational rules behind your referral programs.
  • Program Dashboard
    Get an overview of referral, conversion, reward, and advocate activity.
  • Referral & Conversion Reporting
    Measure how referrals move from initial activity to completed conversions.
  • Advocate Performance
    Identify active advocates and understand who is driving referrals and results.
  • Campaign Performance
    Compare campaigns and understand how different reward strategies are performing.
  • Referral Sources
    See where referral traffic and conversions originate.
  • Reward & Payout Reporting
    Track rewards issued, balances, payout activity, and fulfillment.
  • Revenue & ROI
    Connect referral performance with revenue and acquisition outcomes.
  • Leaderboards
    Rank advocates based on referral and program performance.

Controls that help protect your program

  • Referral Approvals

    Review referral activity before accepting qualifying conversions.

  • Reward Approvals

    Control when earned rewards become available.

  • Fraud Prevention

    Use email, cookie, IP, duplicate, and self-referral controls to identify suspicious activity.

  • Advocate Management

    Manage participant status, campaigns, segments, and program access.

  • Staff Access

    Give team members access to administer and manage referral programs.

  • Data Export

    Export program data for reporting, reconciliation, and additional analysis.
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INTEGRATIONS & DEVELOPERS

Connect referral programs to your existing stack

Integrate Genius Referrals with the ecommerce, CRM, marketing, payment, and business systems your organization already uses.

  • Native Integrations

    Connect Genius Referrals with platforms such as Shopify, WooCommerce, BigCommerce, HubSpot, Salesforce, PayPal, Wise, Tango Card, and other supported applications.
    Explore Integrations →

  • Zapier

    Connect referral workflows with thousands of applications and automate actions between your existing tools.

  • REST API

    Create advocates, track referrals and conversions, manage program data, and connect referral functionality directly with your applications.

  • SDKs

    Use developer tools and SDKs to accelerate custom implementations.

  • Webhooks

    Send referral program events to your systems and trigger external workflows when activity happens.

  • Custom Integrations

    Extend Genius Referrals when your business requires a workflow beyond an existing native integration.
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GLOBAL PROGRAMS
Run referral programs across markets
Create referral experiences for different regions, audiences, currencies, and languages while managing your programs from one platform.
  • Multiple Languages
    Localize advocate and referral experiences for different audiences.
  • Multiple Currencies
    Configure reward values and program experiences around different currencies.
  • Global Payout Options
    Use supported payout methods to reward advocates across different markets.
  • Localized Experiences
    Adapt program content, messaging, rewards, and experiences to the markets you serve.

BRANDING & CUSTOMIZATION

Make the referral experience feel like your brand

Control how your program looks, where participants access it, and how your communications appear.

  • Branded Advocate Experiences

    Customize referral portals, pages, widgets, colors, content, and program messaging.

  • Friendly Program Domains

    Use a branded referral program domain instead of the default Genius Referrals address.

  • Custom Domain + SSL

    Run referral experiences from your own domain.

  • Custom Email Domain

    Send program communications from your organization's domain.

  • White-Label Options

    Remove Genius Referrals branding when your program requires a fully branded experience.
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SECURITY & COMPLIANCE
Built with security and operational controls in mind
Protect referral program data with security, privacy, infrastructure, and access controls designed for modern businesses.
  • Data Protection
    Safeguards for data processed through Genius Referrals.
  • Access Controls
    Controls designed to limit access to systems and program information.
  • Infrastructure Security
    Security practices supporting the infrastructure that powers the platform.
  • Security & Compliance Program
    Documentation and controls to support customer security and procurement requirements.
Explore Security & Compliance →
ADD-ONS
Add capabilities as your program grows

Extend your plan with additional capacity, campaign capabilities, localization, branding, payout options, integrations, and other add-ons without changing how your entire program works.

Browse Add-ons →

REFERRAL PROGRAM SERVICES

Need help launching or improving your program?
Get additional support when your team needs help with strategy, implementation, optimization, or ongoing program operations

  • Branded Advocate Experiences

    Customize referral portals, pages, widgets, colors, content, and program messaging.

  • Friendly Program Domains

    Use a branded referral program domain instead of the default Genius Referrals address.

  • Custom Domain + SSL

    Run referral experiences from your own domain.

  • Custom Email Domain

    Send program communications from your organization's domain.

  • White-Label Options

    Remove Genius Referrals branding when your program requires a fully branded experience.
Learn more
REFERRAL PROGRAM SERVICES
Need help launching or improving your program?
Get additional support when your team needs help with strategy, implementation, optimization, or ongoing program operations.
Launch
Get help preparing and launching your referral program.
Technical
Work with our team on technical implementation and integration requirements.
Optimization
Review your program structure, experience, and performance to identify opportunities for improvement.
Managed Services
Get additional operational support for ongoing referral program management.
Explore Referral Program Services →


Build the referral program that fits your business

Talk to a Referral Program Expert
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