Video marketing trends
advance along with technology, so it is important to study them for the benefit of our brand and potential customers.
Today there are different types of social media
where video content triumphs and can be adjusted to different strategies. Let's look at some examples:
Since its creation in 2005, YouTube
has been the best video platform, with more than 2,000 million active users per month.
It is the second website with the most traffic in the world behind Google and is present in 90 countries, in 80 languages.
This is the social network par excellence for marketing, always adapting to new consumer needs.
According to statistics, users are five times more likely to watch videos on Facebook
from their mobile. Products in this format are shared on average 90 times more than any other type of format
, making them the most viral type of content on Facebook.
The network of photography has given space to video with the so-called reels.
It launched its video feature in June 2013 and one of its main features is its brevity. They are used in the profile feed, in Stories, and also on Instagram TV.
, you can view live videos from Moments, from the Explore Trends tab, from Tweets from an account that's going live, and in Fleets.
We can also watch live programming from Twitter and Periscope's global broadcasts on Amazon Fire TV
and Apple TV.