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Online Video Advertising Or Video Marketing: One Of The Most Popular Trends In 2022

According to statistics, video is the king of social media.

And everything indicates that it will maintain its reign this 2022 as one of the most popular and attractive marketing trends.

Video has positioned itself better than photography when it comes to public acceptance.

In fact, according to a recent Hubspot study, 81% of brands are doing video marketing today.

And it is that the same study considers that these marketing contents are an ideal way of reaching generation Y and generation Z, and thus interact with users in a fast, direct and emotional way.

Statistics indicate that:

  • More than 85 percent of all Internet users in the United States watch video content through one of their mobile devices at some point in the month, and almost 90 percent of marketers use this digital element as a tool of their strategy.

  • In addition, on social media, tweets with video get 3 times more responses and retweets than those that do not include it, and more than 60% of users who watch a video tend to purchase one of the associated products.

Current video marketing, overcoming obstacles

The video has also generated controversy since video editing is such an advanced field that many are skeptical when it comes to believing in the content that is presented.

However, this digital element also represents the era of innovation and creativity.

Video marketing is a digital tool that is based on the use of an audiovisual image to achieve strategic objectives.

Why should we apply it to our digital marketing strategy?

Let's remember that creating quality video content requires an investment in time and effort, so we must make it worthwhile, defining the objective of this trend within our marketing strategy.

Using videos in the marketing strategy implies a good reception, particularly if it is a social video designed to be disseminated through social media.
What types of videos are best for a marketing strategy?
There are three essential elements to generate a good video marketing strategy:

  1. Attractive and innovative content. Video is one of the best formats to provoke an emotional response, so we must generate attractive content that captivates the public.
  2. Adapt the videos to each social media. Youtube, Facebook, Twitter, and Snapchat behave differently when it comes to sharing content. In some, brevity prevails, in others, innovation. We must know what kind of videos to share on each media.
  3. Don't forget the SEO. Having good optimization is essential for any format. In the video, we need to increase the number of reproductions through positioning strategies.
Social media to boost our video marketing
Video marketing trends advance along with technology, so it is important to study them for the benefit of our brand and potential customers.

Today there are different types of social media where video content triumphs and can be adjusted to different strategies. Let's look at some examples:

  • YouTube
Since its creation in 2005, YouTube has been the best video platform, with more than 2,000 million active users per month.

It is the second website with the most traffic in the world behind Google and is present in 90 countries, in 80 languages.

  • Facebook
This is the social network par excellence for marketing, always adapting to new consumer needs.

According to statistics, users are five times more likely to watch videos on Facebook from their mobile. Products in this format are shared on average 90 times more than any other type of format, making them the most viral type of content on Facebook.

  • Instagram
The network of photography has given space to video with the so-called reels.

It launched its video feature in June 2013 and one of its main features is its brevity. They are used in the profile feed, in Stories, and also on Instagram TV.

  • Twitter
On Twitter, you can view live videos from Moments, from the Explore Trends tab, from Tweets from an account that's going live, and in Fleets.

We can also watch live programming from Twitter and Periscope's global broadcasts on Amazon Fire TV and Apple TV.
POSTED ON APRIL 18, 2022
BY: ELIZABETH ALMEIDA