- Play with prices and discounts
We must avoid putting round prices
on our products, as it has been shown that people prefer to welcome a product of 19.90 dollars rather than 20 dollars, even if the difference is minimal.
It is important to ensure quality
and a fair price
for consumers and use eye-catching discounts
that achieve public loyalty.
- Innovate and make visible
It is always necessary to offer something that stands out and appeals to consumers. Repetitive visual incentives
are important because they simplify information and help create mental shortcuts to quickly associate the brand image.
Offering a gift can be key to getting promotion and loyalty. Rewards and discounts
make customers feel good for buying our product.
This series of simple positive reinforcements
will keep the buying behavior going.
- Activate all the senses of the clients
To achieve an environment conducive to generating a sale, it is necessary to activate all the senses of our clients.
This is clear in extremely popular brands such as Starbucks
, which creates smells, images, and flavors that produce positive and unforgettable sensations
in the target audience.
It is an extremely important element when you want to make a difference in the competition.