Genius Referrals
 

Neuromarketing Strategies That We Can Apply To A Referral Program

Neuromarketing is one of the trends that is gaining popularity this 2022

Techniques from this discipline are frequently used to measure customer responses and have been applied to successful sales strategies.

There are many known benefits today of applying neuromarketing and linking science with marketing in companies, which is why more and more businesses are betting on this trend.

But, can neuromarketing make a Referral Marketing strategy more effective?

Of course!

Explaining it in detail, neuromarketing is based on measuring users' reactions to a stimulus, by checking brain or physical changes. It is key for brands to focus on customer and user behavior.

Referral Marketing strategies also focus on the customer and on achieving the loyalty of an audience, for the sake of obtaining brand promoters.

Therefore, this user and potential client and their feelings and needs must be considered as the main objects of analysis.
Let's see some ways to use neuromarketing in a Referral Program:

  • Observing how people react to an ad or product before launching it

  • Learn how a person decides to buy a product and what is the main stimulus.

  • Ensure that the product we are going to launch is interesting for our consumer

  • Loyalty to our audience

Several neuromarketing techniques can improve the results of a Referral program by analyzing the reactions, needs and desires of customers.

We explain 7 of them below:
  • Eye-tracking
It is based on the analysis of the eye movements of the candidate to observe where a user directs the attention in a certain ad or product. By paying attention to eye reactions, we will know what our client prefers.

  • Use the “principle of exclusivity”
It includes offering exclusive products so that people feel a special interest in getting them.
The human need for status makes exclusive products highly anticipated and appreciated by customers.

For example, the “special, limited or exclusive edition” products launched by some brands are quickly sold out.

  • Resorting to “social identity”
Social identity can refer to a profession, a community, a team, etc., that we acquire as people by being part of different groups.

Segmenting the audience and directing the products to a group of users will always bring positive results in sales.
  • Play with prices and discounts
We must avoid putting round prices on our products, as it has been shown that people prefer to welcome a product of 19.90 dollars rather than 20 dollars, even if the difference is minimal.

It is important to ensure quality and a fair price for consumers and use eye-catching discounts that achieve public loyalty.

  • Innovate and make visible
It is always necessary to offer something that stands out and appeals to consumers. Repetitive visual incentives are important because they simplify information and help create mental shortcuts to quickly associate the brand image.

  • Reward
Offering a gift can be key to getting promotion and loyalty. Rewards and discounts make customers feel good for buying our product.

This series of simple positive reinforcements will keep the buying behavior going.

  • Activate all the senses of the clients
To achieve an environment conducive to generating a sale, it is necessary to activate all the senses of our clients.

This is clear in extremely popular brands such as Starbucks, which creates smells, images, and flavors that produce positive and unforgettable sensations in the target audience.

It is an extremely important element when you want to make a difference in the competition.

POSTED ON APRIL 5, 2022
BY: ELIZABETH ALMEIDA