Improving the customer experience is a contribution of the Natural Language Processing
that we already advanced.But, how does the NLP act in this field?
- Efficient chatbots for customer service
. These computational elements can answer questions from customers 24 hours a day and redirect them to the service department, achieving user satisfaction
through their quick recommendations.
- Analysis of emotion metrics
. The use of NLP
in social networks allows knowing what feelings our brand produces and also improves the processing of voice searches
- Interactions with the client at a more advanced level
. The analysis of the language allows us to redirect strategies
to please our clients.
But not only can NLP
help us improve the customer experience, but also OPTIMIZE our Digital Marketing strategies
and save time. Example of it:
. The NLP identifies any type of information
that we are looking for in a large amount of text.
- Language translations
. With voice or text, the NLP translates using computational linguistics
. This is a process still in development that improves every day.
- Summary of texts
. The NLP
can summarize a long document
using its key phrases.
- Detection of spam in email.
Keywords allow an email system to classify certain messages as spam
- Search results
. Natural Language Processing
has allowed search engines a better understanding
of language and context and how the two are related.
In addition, search engines better understand the intent of queries and can transform words when a person misses a letter or misspelling to provide you with the correct search.