Improving the customer experience is a contribution of the
Natural Language Processing that we already advanced.
But, how does the NLP act in this field?-
Efficient chatbots for customer service. These computational elements can answer questions from customers 24 hours a day and redirect them to the service department,
achieving user satisfaction through their quick recommendations.
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Analysis of emotion metrics. The use of
NLP in social networks allows knowing what feelings our brand produces and also
improves the processing of voice searches.
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Interactions with the client at a more advanced level. The analysis of the language allows us to
redirect strategies to please our clients.
But not only can
NLP help us improve the customer experience, but also
OPTIMIZE our Digital Marketing strategies and save time.
Example of it:-
Recover information. The
NLP identifies any type of information that we are looking for in a large amount of text.
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Language translations. With voice or text, the
NLP translates using computational linguistics. This is a process still in development that improves every day.
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Summary of texts. The
NLP can
summarize a long document using its key phrases.
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Detection of spam in email. Keywords allow an email system to classify certain messages as
spam.
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Search results.
Natural Language Processing has allowed search engines a
better understanding of language and context and how the two are related.
In addition, search engines better understand the intent of queries and can transform words when a person misses a letter or misspelling to provide you with the correct search.