A website can be considered a marketing channel since potential customers will be directed to it when they press the link of our affiliates and are interested in
learning more about our products and services.
Therefore, our main page should be the
face of the brand, properly optimized, with our products and services in the best possible way.
Social media represent
one of the most important distribution channels for the effectiveness of a referral program.
Through them, we connect and interact with customers and get their recommendations. Also on that platform, we provide them with
educational content and tools that allow them to form a community that actively participates in the company's decisions.
Social media likewise
allows potential customers to get to know us and reach those links that will redirect them to our website.
Therefore, we must choose the platforms that most benefit our referral strategy and enhance the content we share on them.
Email marketing is also very important as a
fast and immediate response information distribution channel.
If we use
segmentation practices so that emails are personalized, we will increase the chances of reaching those potential customers.
The email should have a catchy and short subject line. It should also be easy to read and carry a direct and effective message.
Word of mouth marketing is the
basic distribution channel in a referral program. The recommendations of users to their close contacts will allow us to obtain more and more clients.
To improve this distribution channel, we must offer customers a
suitable reward and thus obtain their recommendations.