A website can be considered a marketing channel since potential customers will be directed to it when they press the link of our affiliates and are interested in learning more about our products and services
Therefore, our main page should be the face of the brand
, properly optimized, with our products and services in the best possible way.
Social media represent one of the most important distribution channels
for the effectiveness of a referral program.
Through them, we connect and interact with customers and get their recommendations. Also on that platform, we provide them with educational content and tools
that allow them to form a community that actively participates in the company's decisions.
Social media likewise allows potential customers to get to know us
and reach those links that will redirect them to our website.
Therefore, we must choose the platforms that most benefit our referral strategy and enhance the content we share on them.
Email marketing is also very important as a fast and immediate
response information distribution channel.
If we use segmentation practices
so that emails are personalized, we will increase the chances of reaching those potential customers.
The email should have a catchy and short subject line. It should also be easy to read and carry a direct and effective message.
Word of mouth marketing is the basic distribution channel
in a referral program. The recommendations of users to their close contacts will allow us to obtain more and more clients.
To improve this distribution channel, we must offer customers a suitable reward
and thus obtain their recommendations.