The acceleration of society is a fact.
And along with technological development, all social spheres change, in a rapid vortex of progress and growth
According to studies, the arrival of new technologies on the scene has made the market an element that goes beyond geographic space, entering cyberspace
to give rise to new commercial confrontations.
In the last 20 years, digital marketing has been transformed and has reached levels of development never imagined thanks to the technological and digital advances
that we have experienced in recent years.
The emergence of social networks such as Facebook in 2004, YouTube in 2005, and Twitter in 2006, opened a new path for marketing and advertising, giving space for the first time to company-client interaction.
In addition, cell phones became common devices of daily life and integrated new aspects into marketing.Market Scholars
also indicate that after the COVID 19 pandemic, we entered a new era of marketing, focused on values
. Brands have stopped considering their users as simple buyers, to see them as "people", in the full extension of the word, and customers who demand and demand answers to social problems, creativity, originality, and benefit.Also, the digital space has gained in users and popularity, since many efforts had to go to digitization.Automation and artificial intelligence techniques
have come to the world of digital marketing to transform and facilitate it, making it increasingly strategic.