One of the most popular current marketing strategies, Referral Marketing
, is an excellent option to achieve the growth of a local business, through close contacts and without the risk of huge unnecessary expenses.
A referral program will allow, in a short time, to expand the client base, through the recommendations of contacts and “word of mouth
For small businesses, Referral Marketing will be the best technique
to boost visibility, customers, and sales; all this in a limited period.Let's see how Referral Marketing drives small business strategy:
- Local associations with influencers
Collaboration with influencers and important figures
in the community are ways to get immediate recommendations. In addition, they will show the customer that the company is community-focused and trustworthy.
- Local benefit and appreciation events to build audience loyalty
Nothing to achieve the loyalty of the public than to thank customers and take advantage of the recognition of the community
Through these actions, we will also obtain the promotion of our users with their contacts.
Thus, we can organize an appreciation event or a volunteer day
to help the community and at the same time promote the business and find new clients.
- Do not neglect the newsletter and email, SMS, and social media strategies
Keeping customers updated is also a loyalty tool. Regular communication allows us to gain valuable word-of-mouth
We must manage a newsletter and create email, SMS, and social media strategies that maintain a constant connection with our customers.
- Incentivize loyal customers with a rewards program
Rewards programs are essential in Referral Marketing and are an excellent option for many small and local businesses to build good connections with customers.
We must offer rewards that customers value, always taking into account our budget. The best thing for this is to display creativity
and deliver prizes that show our services and products.
For a local business, it is essential to retain the public through a correct customer service culture, thanking them, listening to their ideas, and analyzing their tastes and needs, to promote strategies that please them.