Machine Learning is an artificial intelligence technology that allows us to detect patterns within a large volume of data and make predictions from them
This technology makes computers capable of learning after analyzing data to identify patterns and forecast trends.
Therefore, machines can mimic the cognitive functions that we normally associate with humans, such as:
- solve problems
- represent ideas
- make predictions
- natural language processing
- recognize voices and images
will automate processes
such as creating models from data analysis, allowing it to identify patterns and make data-driven decisions.
The application of machine learning in marketing has given rise to numerous possibilities
, since the application of sciences such as statistics and data coding allows the study of patterns to predict future behavior in numerous spheres, to make the right decisions.
Analyze data using algorithms and behavior patterns to be able to propose an effective strategy. We emphasize that in these processes the human being does not intervene, it is the software that performs it.