If the affiliate is an Influencer, he will be able to attract new clients
for the company he promotes with less marketing effort, obtaining economic gains and rewards.
For the company, an affiliate agreement with an Influencer will allow you to manage your budget
and always get a positive return on investment
.However, we must know that managing a strategy that includes these two marketing trends requires taking into account several important tips:
- Find the right influencer and strike a deal
During the research phase of our affiliate strategy, we must look for the type of influencers that interest us, always taking into account the budget.
The compensation can also vary, reaching an agreement with the influencer. There are common fees for some influencers
and many accept rewards and products. Some micro-influencers
work independently while others may be represented by an agency or network which will require higher compensation.
- Show the influencer the type of content we want them to share, linked to the company's objectives
To improve brand awareness and increase sales through affiliate marketing, we must share educational and valuable content
. Therefore, the influencers who join our strategy must know the needs of the brand to create educational publications based on increasing the customer base
and expanding the business.
- Integrate the interests and objectives of the influencer and the brand
The values, objectives, and interests of the brand must be aligned with those of the promoter so that the influencer affiliation strategy works.
We can propose to the influencers topics related to the products or services that will be promoted in the affiliation strategy.
- Constantly monitor the strategy
Metrics are extremely important in an affiliate marketing campaign because we must know if we are obtaining the expected results.
There are a few ways to measure the success of an affiliate campaign with influencers. We can create a specific hashtag
, to monitor your performance and observe mentions of keywords on Twitter.
We can also consider the volume of posts and count the total related posts of the influencer, in addition to the number of comments
on the content created by him.
Another metric to keep in mind is the number of interactions
that users have made with posts related to the action with the influencers.
Of course, it is important to measure conversions depending on the objective of the campaign, counting the number of subscriptions on the web, online sales volume, etc.