Influencer marketing is one of the novelties of the digital scene
This marketing strategy involves the creation of a series of collaborative links
between brands and companies and those "relevant" people with a wide audience, visibility, and prominence on the Internet.An influencer is a current term that comes from the word "influential" and does not necessarily have to be a famous person, but someone with communication skills whose digital profile stands out thanks to their personality.
In addition, this person usually has a great influence on the opinion and decisions
of the public on the network.
The Internet, and especially social networks, have generated the appearance of many influencers who have become references for a large number of users
, journalists, artists, models, celebrities, etc., all those figures with a persuasive attitude and many followers have become opinion leaders who have a great influence on social media