Knowing Genius Referrals: Influencer Marketing Software To Boost Your Brand To An Unprecedented Level

Influencer marketing is one of the novelties of the digital scene

This marketing strategy involves the creation of a series of collaborative links between brands and companies and those "relevant" people with a wide audience, visibility, and prominence on the Internet.

An influencer is a current term that comes from the word "influential" and does not necessarily have to be a famous person, but someone with communication skills whose digital profile stands out thanks to their personality.

In addition, this person usually has a great influence on the opinion and decisions of the public on the network.

The Internet, and especially social networks, have generated the appearance of many influencers who have become references for a large number of users.

Bloggers, journalists, artists, models, celebrities, etc., all those figures with a persuasive attitude and many followers have become opinion leaders who have a great influence on social media.

For brands, it has become clear that an influencer's criticism of a certain product, or simply their appearance wearing a brand of clothing or other items, can dramatically increase popular acceptance and drive sales to extraordinary levels.

Therefore, many companies and businesses have decided to develop an influencer marketing strategy to obtain the following benefits:

• Improve branding and sales: Thanks to the support of influencers, it increases the visibility, credibility, and sales of the services and products they recommend.

• Brand awareness: A lot of conversation is generated online about products or services.

• Higher conversions: Campaigns with influencers can increase conversion and help us drive traffic to our platform.

• Reach new audiences: Influencers have a large number of followers that represent a potential audience with great purchasing power.

• Profitable ROI: Through agreements, an influencer campaign does not have to be very expensive, and a satisfactory and profitable return on investment (ROI) can be achieved.

• Popularity: Campaigns with influencers can be more effective and help the reputation and status of the brand.

To correctly design an influencer marketing campaign, we must consider our niche and the type of audience we want to capture.

Then, we will identify the most relevant influencers in our action niche so that they recommend our product or service through collaboration agreements, taking into account the following characteristics:

• Relevance: The quality of the content you publish and its relevance in the niche we want to impact.
• Audience: the number of users that we could impact and that would add value to our campaign.
• Engagement: it is not only necessary to have an impact but also to be able to generate engagement with users

Once the influencer has been contacted, we must reach a collaboration agreement taking into account:

• We must familiarize them with our brand so that they can share educational and valuable content.
• Try to create a long-term relationship that is relevant to both parties.
• Define the style of the collaborations, so that they are aligned with our brand.
• Measure results

The Genius Referrals Platform provides comprehensive, automated solutions for your referral marketing needs.

We empower promoters, simplifying the process of creating, designing, and integrating your campaigns and increasing your sales, easily optimizing your campaign and growth strategy based on what you are seeing.

As we always emphasize, "Genius Referrals has you covered at every stage of the process"

And above all, we boost your exposure on social networks, making it easy for influencers and promoters to share your promotions on all the main platforms.

Our automated software adapts to the needs of your business so that you always have total control through flexible campaigns, powerful control panels, widgets, multiple programs, extensive monitoring, and everything that the client requires.

At Genius Referrals we know that designing an automated influencer marketing campaign requires meeting the company's objectives and having a well-defined strategy. It is necessary to determine the type of collaboration that takes place with the influential person.

For this we take into account when carrying out a campaign and choosing the influencer:

• That his profile is following the products or services of the client you are going to promote.
• Let him learn and know the brand.
• That has a community with a high degree of interaction.
• To develop educational and quality content that "falls in love" with the audience
• Be active on your social networks.

We promote an automated strategy that seeks to strengthen links between brands and their customers, being very useful to achieve more visibility on the Internet. In addition, we can reach new potential customers and enter new markets or segments.

Our High-Growth Influencer Marketing Program enables our clients to drive brand awareness to an unprecedented level.

Through an automated and optimized strategy based on the characteristics of the company or business, we reach potential customers and increase sales by taking advantage of the key content created by social media Influencers and specialized experts in the field.

With our platform, we empower influencers by equipping them with all the tools they need: from unique share URLs to custom promo codes and custom social channel links.