Genius Referrals

HOW TO SET UP A SOCIAL WIDGETS

Social Widgets Packages allows you to set up the default contents you want your advocates to share on social media like (Facebook, Twitter, Linkedin, Pinterest, and WhatsApp) and to generate the share links that your advocate's share socially to refer your services. You can create multiple widgets packages per campaign, this is very useful when you have an internationalized Website.
Prerequisites:
«before setting up your social widgets packages, you need to have at least an account with an active marketing campaign, if you don't have done this yet, please read this create new accounts and referrals marketing campaigns.
To create a new Social Widgets Packages go to the Social Widgets section on our Program Settings section and click on the button 'Create a new social widgets package' and follow the instructions.

As you can create multiples social widgets packages per campaign for your referral marketing program, this section helps you to specify general information about the package. Once you've specified the name, campaign, description, referral marketing campaign, language and landing URL click on the 'Continue' button to start the setting up the widgets.
Step 1:
The package general information
The widgets package general information
Landing URL
This is the URL that you want your future customers to land on your Website when clicking on a shared link. Example: http://www.mystore.com/refer-a-friend
Defining the social widgets default contents:
Your marketing team is responsible for defining the contents to be published by default on social media. Make sure they have done their research and have put together good wording with high value/quality that targets the right audience. The success of your referral marketing program highly depends on these engaging contents.
Setting up the widgets for your referral marketing program is very easy using our wizard, you need to set up widgets for Facebook, Twitter, WhatsApp, Linkedin, and Pinterest.
Step 2:
Set up the social widgets
On the right side of the image below, you can see an example of the default content that will be published on Facebook after the advocate has clicked on the Facebook share link. For Facebook widgets you must specify:
  • Site name: The name of your Website, example: My Store
  • Your custom title: The title for your content to be published on Facebook.
  • Your summary: The description of the content to be published on Facebook.
  • Your images URLs: The images you want to be published on Facebook as part of this content. Note that you can add multiple images that your advocates choose from when publishing the content
Step 2.1:
The Facebook widget setup
Set up facebook social widget
  • Author URL: This property is optional, it links to the authors of the article. The target of this can be either a Facebook Profile or a Facebook Page and Facebook will likely offer a chance to follow that author when it is displayed in the News Feed. Note that your authors should have to Follow enabled so that people can follow them.
  • Publisher URL: This property is optional, it links to the publisher of the article. The target of this property must be a Facebook Page. When displayed in the News Feed, Facebook may offer the ability to like the publisher.
Setting up the Twitter widget is very simple, you just need to enter the tweet you want to be published on Twitter and that's pretty much it. One thing you have to take into account is the location of the [url] tag
    Step 2.2:
    The Twitter widget setup
    Set up twitter social widget
    Composing a tweet
    The tweet is composed of tweet+url. The URL (share link) will consume 22 characters of your tweet. You have only 118 characters, so make your words count. The [url] tag will be replaced automatically by the share link that will be published on Twitter. If you want to change the location of the [url] tag, just move it to the proper location on your tweet. If for some reason, you decide to remove the [url] tag from the tweet, the share link will be added automatically at the end of the tweet.
    To set up the WhatsApp widget for your referral marketing program, you need to specify the 'Summary' that your advocate's share on the media when referring to your services. Check the example below for more details.
      Step 2.3:
      The WhatsApp widget setup
      Set up WhatsApp social widget
      On Linkedin set up we specify 'Your custom title', 'Your Summary' and 'Your Source'. Check out the example below for more details.
        Step 2.4:
        The Linkedin widget setup
        Set up linkedin social widget
        The set up for the Pinterest widgets is very simple, you just need to specify the 'Description' that your advocate's share on the media when referring your services and 'The image URL' of the image that has the content. This is very useful if you want your customers to help you to publish your posters, flyers, etc. on the Pinterest platform.
          Step 2.5:
          The Pinterest widget setup
          Set up pinterest social widget
          The set up for the Email widgets is very simple, you just need to specify the 'Subject' and 'Body' of the email that is sent to your advocates' friends.
            Step 2.6:
            The Email widget setup
            set up the widget email for your referral program