Let's say that you have the following referral program campaign: 'Refer a friend and get 50% of your friend's total purchases with a minimum bonus value of $10
'. And that John refers Matt. Matt signs up on your website and starts buying new products/services.
In this scenario, John is the advocate, and Matt is the referral. Every time Matt completes a purchase, John receives 50% of the purchase value. When Matt makes a $100 purchase, John receives $50 and so on. If Matt makes 1 purchase of $10, John should receive 10 * 0.5 = $5, but because of minimum bonus value rule he receives $10.