Virtual Assistants as a channel of interaction between brands and users is one of the most consolidated Marketing strategies at a global level.
According to statistics, the virtual assistant market is projected to exceed $44 billion in 2027.What is a Virtual Assistant?
It is increasingly common to find companies that have contracted the services of a virtual assistant, also known as a virtual advisor. And is that this technology based on Artificial Intelligence
can increase the productivity of strategies
by facilitating human tasks.
Thus, human resources are allocated to carrying out the most profitable tasks that provide the greatest economic benefits.
Virtual assistants from a remote location support multiple clients
by providing administrative, creative, and technical services.
Usually, they are not physical persons, but rather robots with artificial intelligence
, prepared to carry out functions in an automated manner
, offering the same service as human personnel and with the same quality. They can be configured and programmed to answer customer queries
using technologies such as speech recognition, language processing, deep learning, etc
Virtual assistants mean time and money savings
for companies since they automatically perform all those functions that are tedious and unproductive in a short time, which improves the company's image in the eyes of customers.
For example, they can facilitate tasks:
- Technical support.
- Appointment management.
- Information in real-time.
- Accounting and billing.
- Management and organization of the agenda (events, reminders...)
- Management of social networks, advertising and marketing projects, and emails (CRM, Gmail...).
- 24/7 support
- Telephone and online assistance
- Bilateral translations from voice to text and vice versa.
- Searches, data analysis, and reports