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How To Protect Our Marketing Strategy Against Scams And Digital Fraud?

The new technologies associated with the advances in Artificial Intelligence and the Covid-19 pandemic transformed physical reality and transferred the scenarios to the digital plane.

Many aspects of our lives currently take place in cyberspace, allowing us to access practically all the information in the world.

But in the same way, we put the security of our personal information at stake.

The risks on the network come from malicious campaigns aimed at data theft, known as cyberattacks.

Among them, phishing stands out, which usually begins with a communication from the cyber attacker impersonating a third party through a private message on social networks, a chat in online games, or an email.

The cyberattacks entail a consequent loss of information that also brings with it medium and long-term economic losses, negative impacts on the corporate image of companies, as well as expenses not considered to respond to aggression.

Likewise, and as part of these malicious attacks, we can be victims of fraud and scams that fundamentally pursue the theft of our bank details.

Some of the most common styles of digital fraud and scams are
  • Online shopping scams
Users buy products that do not exist, on sites created by a cybercriminal imitating the format of real websites to attract buyers.

  • Phishing
Phishing includes all those malicious emails sent to the supposed name of recognized companies related to the user in question that requests their private information through a banner, URL, or an infected file.

  • Striking ads or advertisements
Striking advertisements with recurring themes such as earning easy money, online dating, fictitious job offers, etc., are the type of offers with which we must be very careful on the network.

  • Installation of malicious software
By receiving emails with attachments, we can end up installing malicious programs that will give third parties access to our private information.

  • False receipts
This type of fraud occurs when the user receives false receipts in the name of companies or corporations that request a deposit. This ultimately falls into the hands of scammers.
Digital Marketing and fraud
Although there are several types of digital fraud, the concept implies any situation in which personal data is misused, causing losses to the victims, who may be customers or companies.

For businesses of any size, not being able to demonstrate that they protect those assets will represent a loss of trust from their customers and this will affect sales and the audience.

The value of having an anti-fraud strategy that accompanies our Digital Marketing campaign and strategic management is clear.

For this reason, computer security in digital marketing is currently one of the most important issues from the business point of view, to prevent and detect the unauthorized use of a system and our client's information.

Each brand, company, or business, regardless of size, must design marketing campaigns that ensure the activity of its clients, as it will not only protect the data but will also have a favorable impact on the growth of our business.

To avoid the main types of fraud and digital scams, it is of the utmost importance that businesses have a system capable of detecting suspicious situations through technologies such as Big Data, Machine Learning, and Geolocation, identifying users and analyzing patterns and trends that leave no room for malicious campaigns.

It is up to companies to invest in technologies that protect their customers' activity and information.

Let's see some methods to recognize digital fraud and mitigate the risks in a Marketing strategy.
  • Always create strong passwords
The passwords for digital platforms and social networks that we use every day must be as robust as possible.

You must also have numbers, letters, and special signs, such as asterisks or symbols. Also, it is good to use different passwords for each service and change them frequently.

  • Check the veracity of a communication
If we have doubts about the veracity of communication, whether, by mail or message, the best thing we can do is look for information about it or contact the person who has supposedly sent the message, using another route.

  • Take care of company data
Company data is highly coveted by cybercriminal groups. Therefore, we must protect them and take care where we share them.

  • Check the websites
Malicious pages are frequent, which impersonate other official ones to steal data. We must know how to distinguish between an official site and a secure website with an SSL certificate, so as not to fall into fraud.

  • Update antivirus programs
Antivirus and antispyware programs should be regularly updated and always installed by a trusted professional.