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How To Promote An Effective Marketing Strategy Using Big Data?

Did you know that it would take 181 million years to download all the data on the Internet?

This figure indicates the current importance of data analysis and metrics for decision-making.

And for a marketing campaign to achieve the expected results, efficient data management is required to help us direct our strategy, knowing better the tastes and preferences of what we consider our potential clients.

In addition, this allows us to promote new growth opportunities for our brand, increase the customer base and ultimately multiply sales.

A few years ago, the analysis of this immense amount of data could be time-consuming and labor-intensive.

But today, thanks to technological acceleration, the analysis of data in marketing has been made extremely easy through the use of artificial intelligence techniques.

Big Data is one of the technological advances that has come to marketing, facilitating the analysis of a huge volume of data available on the Internet to personalize actions, ensuring greater effectiveness for campaigns.

Big Data in Marketing, revealing statistics

To get a clear idea of the relevance of this phenomenon today, we must know that more than 97 percent of organizations worldwide are investing in artificial intelligence and Big Data.

In addition, 94 percent of companies indicate that data analysis is essential for business growth. The United States is today the largest market for Big Data.

Big Data involves the analysis of large data sets that are obtained at high speed. From this accumulation, valuable information can be obtained that facilitates predictive decision-making, which generates a positive impact on the company's results.

Big Data Marketing, therefore, encompasses information processing tools, and technology that determine user behavior and allow us to make decisions based on evidence, detect opportunities and improve the positioning of our products.

Statistics indicate that the use of this artificial intelligence technique improves strategic decision-making by almost 70 percent.

Thus, and through the analysis that Big Data facilitates, actions adapted to the real needs of the target audience can be launched and a company can target the type of market that interests it, responding quickly to the needs of its target audience.
How do we apply Big Data to Marketing strategies?
The analysis of user conversations on social media and other topics of interest, together with the tracking and analysis of the data generated by online purchases, etc., can offer extremely important information for future customer acquisition and loyalty plans.

As we can see, the use of Big Data in marketing helps us optimize campaigns and make a difference in the search for the best way to meet the tastes and needs of its users.

What applications does this practice have in Marketing?

  • Personalization: Options are adapted to our clients according to their tastes, their data, their needs, their purchases, and all kinds of information.
  • Segmentation: Classification of our customer base based on data analysis
  • Growth opportunities: Discovery of new market niches
  • Sound decisions: Analysis of the content that is shared in real-time, to avoid errors and disseminate quality information to the user.
  • Planning and prediction: The strategies we launch will be more likely to succeed thanks to the analysis of what our potential client prefers.
Advantages of using Big Data in Marketing
Big Data analysis, from what we have seen, can help companies manage their business more efficiently, less expensively, and more quickly since the data allows them to know what is happening at all times and modify campaigns based on predictions of how users will respond.

With Big Data, companies can mix information resulting from opinions on social networks, weather information, geolocation, and many other issues, to improve products and services or to promote new ones.

In this way, the connection of each organization with its client is also strengthened. The brand knows its users more and more and promotes personalized and segmented purchasing and advertising strategies.

Other advantages of using Big Data in Marketing are:

  • Greater service efficiency. Reduce customer waiting times
  • Facilitates communication between client and company. Strengthen connection and loyalty
  • Agility in the workflow. The data is constantly analyzed using automated techniques.
  • Cost reduction by automating activities. No need for a huge workforce
  • Access to updated data. To devise strategies that guarantee customer satisfaction
POSTED ON APRIL 27, 2022
BY: ELIZABETH ALMEIDA