To get a clear idea of the relevance of this phenomenon today, we must know that more than 97 percent of organizations worldwide are investing in artificial intelligence and Big Data
In addition, 94 percent of companies indicate that data analysis is essential for business growth
. The United States is today the largest market for Big Data.
Big Data involves the analysis of large data sets that are obtained at high speed. From this accumulation, valuable information
can be obtained that facilitates predictive decision-making, which generates a positive impact
on the company's results.Big Data Marketing
, therefore, encompasses information processing tools, and technology that determine user behavior and allow us to make decisions based on evidence, detect opportunities and improve the positioning of our products.Statistics indicate that the use of this artificial intelligence technique improves strategic decision-making by almost 70 percent.
Thus, and through the analysis that Big Data facilitates, actions adapted to the real needs of the target audience
can be launched and a company can target the type of market that interests it, responding quickly to the needs of its target audience.