The prevention of cyberattacks
has become a key element of current digital marketing strategies.
It is clear that today, many transactions are carried out through the Internet. After the Covid-19 pandemic, the digital world
began to direct the majority of company efforts.
Thus, we perceive an accelerated development in digital tools
and an increase in the use of the web. More customers put their data in the hands of corporations for numerous activities such as shopping, travel, knowledge sharing, etc.And in this way, cybercrimes multiplied
The cyberattacks and the consequent loss of information
that they entail, have an extremely high cost. We are talking about economic losses
in the medium and long term, derived from a drop in sales
, the negative impact on the corporate image
of the company, in addition to direct expenses when responding to an attack.Furthermore, if companies cannot demonstrate that they protect those assets, users will lose trust in them.
The value of having a cybersecurity strategy
that accompanies our digital marketing campaign is clear.
This is also a key process in the strategic management of companies
Today, computer security in digital marketing is one of the most important issues for business, promotion, and digitization of demand generation processes.