- Secure connections in SEM and SEO campaigns
Blockchain and Digital Marketing come together for the optimization of campaigns
in search engines, fundamentally for the actions of SEO
strategies. Nowadays, companies like Google
have the role of intermediaries in SEO and SEM campaigns
But using Blockchain in Digital Marketing, dependence on an intermediary is no longer necessary, all because the process is developed with a technology node
The decentralized network
to manage these SEM or SEO campaigns without third parties allows the users themselves to be in charge of validating and advertising them.
This will allow for a faster, more efficient, and cheaper workflow, with greater brand responsibility.
- Data protection in advertising campaigns
Blockchain allows the proper use of user data
in advertising campaigns.
Collecting the databases through Blockchain will improve the customer experience, showing them what they want to see, always safely and reliably for them.
The implementation of the Blockchain and Digital Marketing will improve the Return on Investment, ROI, since, as we explained in the previous point, it will make the ads more precise
because Internet users will only consume the campaigns or offers which allow them to use your data
Higher conversion rates
- Optimize the user experience
are the result of the union of Blockchain and Digital Marketing.
The security in the data exchange and the segmentation of the campaigns improves the engagement of the target audience.
Blockchain would provide greater security and guarantee that the user does not have problems when accessing to buy online.