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How To Increase Sales On Independence Day?

Today, the United States celebrates a return to normality

Stars everywhere and fireworks are the elements that will prevail in the celebration of the 4th of July, the great national holiday.

The 4th of July is the Independence Day of the United States and that is one of the most famous celebrations worldwide. Citizens dressed in white, red, and blue, vacation days, parades, fairs, family barbecues, and a night full of colors, are some of the attractions of the day.

The origin of the party dates back to 1776 when the Continental Congress in Philadelphia unanimously approved the declaration of independence of the Thirteen Colonies of the North American Union that were part of the territories of Great Britain in the American continent: New Hampshire, Rhode Island, Massachusetts, New Jersey, Pennsylvania, New York, Connecticut, Delaware, Virginia, Maryland, South Carolina, North Carolina, and Georgia.

Thomas Jefferson drafted the Declaration of Independence, and Benjamin Franklin and John Adams reviewed the draft that was presented to Congress on June 28, 1776.

The vote in favor was won on July 2 and two days later, it was approved unanimously.

July 4th to sell more

The 4th of July is not only a date of special historical and cultural significance but also a commercial one.

It is an excellent opportunity to launch promotions and motivate customers, retain them or attract new ones.

The holiday features backyard barbecues, camping trips, nationwide parades, games, and many other family-friendly activities.

But it is also a time of many sales. Businesses of all kinds flourish on the 4th of July and the most creative marketing campaigns flourish on that day.

Americans love to shop and love to celebrate the 4th of July with lots of food, home redecorating, family parties, etc.

As we can see, the date represents an immense opportunity for all businesses and companies to improve their sales and boost their marketing strategies.

Especially for the e-commerce sector, and due to the significant change in consumer buying habits, the 4th of July means a huge increase in online shopping.
Enjoy the moment
Statistics indicate that businesses see a visible jump in revenues during the 4th of July festivities.

But we must know how to establish a creative and original marketing strategy that will help us boost sales and increase the customer base.

We propose some types to take into account to reinforce our digital marketing on the 4th of July:
  • Novel ideas
Independence Day is a national holiday that can increase business sales if we implement the right marketing ideas that attract customers on this special date.

The first thing we must show is the pride of being in America.

Therefore, we must generate striking and attractive content, we can base ourselves on the colors of the flag.

  • Offer discounts
One of the best marketing ideas to consider on the 4th of July is to reward loyal customers with a discount. During the celebration, many establishments offer discounts to veterans and the military, and even those with the most creative costumes.

In our digital strategy, we can offer them special discounts as a reward, and even a free service or product.

  • Organize an Independence Day sale plan
National holiday sales have become so popular that many users wait for the appointed day to make substantial purchases.

That's why businesses that set up a holiday sale plan see their sales double. But the fact is that we also need to hold customers' attention and stand out from the competition, so we need to make sure we offer a good deal on this day.

  • Optimize the digital strategy in blog and social networks
We must highlight the importance of the digital universe on July 4th as a source of advertising, which can embark on creativity and patriotism at the same time, to attract the audience.

Thanks to cyberspace and social media, we can show our appreciation for this country and its heroes, perhaps honoring a local organization or individual who has served the country and creating a strategy that communicates true American patriotism.

Let's remember to update all the usual marketing channels, that is, social networks, newsletters, and email and SMS campaigns.
POSTED ON JULY 4, 2022
BY: ELIZABETH ALMEIDA