Implementing a Conversational Marketing strategy
as part of digital marketing will optimize sales
and improve our plans in all areas.This allows agile, efficient, interactive, and personalized communication with customers.
And is that to build relationships with customers
immediate responses are required. Whether in any of the communication channels of a company, business, or brand, conversations must be streamlined.Therefore, we must see that the main characteristics of Conversational Marketing are:
Conversational Marketing is characterized by greater interaction in real-time
, an aspect of great importance in the customer experience. The virtual assistant responds immediately to the questions that are asked.
Conversational Marketing is characterized by personalized attention to its customers
. Also, the interaction and responses must be timely, fast, and take into account the segmentation of the audience.
Automated conversations are carried out with information collected and resulting from data analysis, supported by technology
, Big data
, and sales CRM software
). Thus, it is possible to achieve an understanding of user behavior and needs.
This strategy makes it possible to automate the response
to frequently asked questions and focus the attention of advisors on more complex questions.
Recommending content of interest to the customer, according to their preferences, tastes, and needs at different stages, is a "plus" of any marketing strategy. Through Conversational Marketing, we can offer products related to and complementary to those purchased.