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How To Develop An Effective Affiliate Program?

Affiliate Marketing is one of the best forms of advertising today

It is a trend that allows generating higher sales from the recommendations of clients and contacts.

The idea that is promoted is that users who have already interacted with the business help to generate greater attraction towards it to obtain bigger visibility and get customers who are interested in the products and services that the company offers.

All this with a minimum investment.

It is one of the examples of the beneficial link that is currently being developed between the company and its customers, as affiliate users can generate passive income for their benefit while promoting the brand image.

In addition, affiliates can join the business from any digital medium, be it social media, blog, or website. They just need to integrate the affiliate link.

However, we must study the type of Affiliate Program that we want to incorporate into the company depending on the context and the target customers.

Let's look at 5 different types of affiliate marketing that are currently successful:
  • Niche sites
Websites specially designed to promote a particular product or service that broadcast informative content and reviews about a particular company's offerings.

  • Cash-back
It contains a database of subscribers to whom it grants a commission according to the actions achieved.

When the user makes a purchase or order on the affiliate platform, he will receive a percentage of the payment.

  • Email Marketing
Mass sending of emails to a database of customers and contacts interested in the company's products and services. A good segmentation is required to make the list of subscribers for the promotion.

These campaigns need more and more creativity. A currently feasible example is the Airbnb Email campaign that is not only directed at the customer but also their friends and family.
  • Co-registration
Co-registration is based on user databases on specific topics, products, or brands. This is how it is sent:
  • information
  • promotions
  • offers
  • images of those products or brands in which you are interested

  • Affiliate networks
Affiliate networks are intermediary platforms that connect affiliate companies with users interested in promoting the services and receiving a reward in return.