How To Automate A Referral Marketing Campaign Effectively? Genius Referrals Is Your Solution

The automation of a marketing campaign can indeed alleviate certain burdens on companies.

However, we must know that it is essential to choose one of the called all-in-one platforms that generate income from sales and offer personalized solutions based on the business needs of the client.

To choose our automation tool we must take into account:

• The format of our company
• The objectives of our digital marketing
• The public to whom we are directing the strategy
• All-in-one platform available

It is extremely important to analyze the all-in-one software or platforms available on the market or hire the services for a referral program, taking into account their particularities.

Let us remember that Referral Marketing is based on “word of mouth”, having as main actors the clients themselves, who will promote the products and services of the company with their contacts, friends, relatives, etc.

Therefore, we must choose a tool according to our Referral Marketing objectives.

All-in-one tools or platforms must take into account important elements to automate marketing in a Referral Program.

For example:

• Provide integrated tools to attract potential customer visits

• Monitor sales actions in real-time

• Offer specialized and personalized professional support, with different types of reports and customization options

• Have marketers among your development team and not just computer programmers

• Integrate the business needs of Email Marketing (sending emails, landing pages, web forms), Lead Management (management and acquisition of potential customers), Customer Marketing (social media marketing, SEO), Customer Base Marketing (Events, Webinars), Mobile Marketing (Mobile Marketing, Messages App)

• Programming simple software that can be integrated with more platforms or systems

• Ability to track leads and retain audience

• Adapt the software to all company formats, even very small businesses that are still in the start-up phase, and not just big brands

At Genius Referrals we take into account that the Software for a Referral program must include:

• Personalization. Making the program attractive to customers and potential customers.
• Audience retention. The program must implement customer retention strategies at all times to retain our audience.
• Clear, easy to use, and concise strategy. The difficulty for customers when registering or accessing the system can make us lose the audience. The program must be easy to use and present a very clear language.

Our software to automate Referral Marketing is an effective tool that will allow you to:

• Empower customers (Turning them into brand promoters)

• Choose the rewards (With the flexibility to use fixed or variable rewards)

• Spread the word (With numerous tools to share opinions and comments)

• Increase sales (Through recommendations and new clients, we will increase income)

• Acquire more and more clients (The value of the referred client is higher than any other client and has a higher retention rate)

• Enlarge the network of personal contacts (The more promoters, the more clients, which gives rise to a growth cycle that always repeats itself)

The Genius Referrals software for companies of any format has very strong points.

We focused on making a campaign based on exciting rewards, accompanied by an explosion of email marketing and posts on Facebook, Twitter, LinkedIn, Instagram and other social platforms.

Then, we constantly monitor and optimize the referral program to get the most out of it, with detailed information, advanced analysis in real time to maximize your growth.

Using our Referral Software also provides numerous advantages to our customers such as:

• Saving time and money. We implement a referral program in minutes at a fraction of the cost of traditional methods.

• A personalized service. The main objective will be to analyze the client to implement a successful Referral Program

• Peace of mind. We designed software with simplicity in mind, so program setup is quick and easy. We take care of tracking referrals and automatically rewarding promoters.