Knowing customers in detail and seeing how they react to a certain stimulus
is the main base of this current Marketing trend, called Neuromarketing
It implies knowing the way of thinking
of the buyer to be able to offer him the goods and services that he needs.
It is based on the application of:
- in-depth investigation
- psychology and marketing, to assess cognitive and emotional responses.
Understanding the ways of thinking, beliefs, feelings, desires, and emotions, allows us to draw a strategy on the purchase decisions