, as its name suggests, is aimed at that immense public that loves sports activity, through the promotion
of events, brands and activities.
The promotion of images of famous athletes, high-level events and sports careers has the following objectives:
Usually, the companies that use this strategy offer sports items, food, cars, cleaning products, among others.
- look for audiences
- make the brand visible
- unite the concept of the brand with the benefits of sport
Although there is the case of Mastercard
, a regular marketer of women's football, which uses the promotion of social causes more than the sport itself.Sports Marketing
aims to offer added value to the customer and to do so strikes an emotional chord through advertainment, a mix of advertising and entertainment, as well as interaction with consumers.