Social Media Marketing or Marketing in social networks is one of the most used campaigns currently to provide brands with recognition, new customers, and higher sales.And after the COVID- 19 pandemic, the use of the digital environment has increased.
The use of social networks for marketing has spread not only to Twitter, Instagram, and Facebook, but many companies already use networks such as TikTok, YouTube, WeChat, QQ, etc.
Therefore, we are clear that marketing on social networks is almost essential as part of the recognition strategy of companies and brands of any kind.