If you have a question, most likely, you will find the answer below.
An Advocate is a member that can share your services/products with their friends and family. These are usually your customers, influencers, affiliates, partners, and employees. The total of advocates on your account contributes to your subscription cost.
A Referral is a member that has been referred by one of your advocates. These are hot leads with high value and retention rates.
A Lead is a member that has not been referred by an advocate. It has found your referrals landing page organically, and it is interested in your business, which highlights them as potential customers.
An Advocate is usually an existing customer, influencer, affiliate, partner, and/or employee that knows your business. A Referral is a friend or family referred to your company by an advocate.